Getting software adopted—especially in large organizations—takes time and effort. As a leader, you must expect and plan for this. Here’s how.
As a health organization, have you considered how misinformation and public trust in science impacts the effectiveness of your communications?
Every nonprofit has some pet peeve with their website. The mistake is blaming it on the website platform, instead of the real problem.
Spencer talks with host Hugh Ballou about how to make your website more user-friendly, what people should see first when they visit your site, and why your website should have a job description.
Marketing automation is just one tool in a long list of tactics your organization must choose from with its limited time and budget. Is it for you?
Due to HIPAA concerns, email marketing for nonprofit providers is miles behind other industries—and in some cases, nonexistent. Here’s what to do about it.
How to ask for permission to share marketing information, three levels of HIPAA-compliant marketing, and going back to build a relationship with past clients if permission wasn’t originally requested.
Are digital marketing tactics sucking capacity out of your organization and masking a much more fundamental problem you need to address?
What do effective health nonprofit websites do differently? Hidden underneath the trendy design and slick technology is something most organizations miss.
Two similar organizations. Two radically different sets of digital metrics. What’s the difference? It’s probably not what you think.
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