Stop Listening To Your Superfans (If You Want Real Insights)
facebooktwitterlinkedinListen to this story and tell me when you spot the problem: Let's say I'm the type of guy who's invested in personal development (I am). I want to get feedback on my strengths and weaknesses so I decide to ask a few people I know for input. I...
How Patient Experience Design Creates a Better Website For Your Nonprofit
facebooktwitterlinkedinWhy did you get into your line of work in the first place? For most of you reading this, it's because of the patient. Some of you have a friend or family member with a particular health condition your organization specializes in. Others began...
Nonprofit Website Performance Deconstructed: Page Speed and SEO
facebooktwitterlinkedinThese days, everyone is told that website performance is important. (Don't have a lot of time? Skip directly to my takeaways.) But even after reading all the articles, listening to podcasts, or attending talks, you probably have some lingering...
How To Create a Cohesive Digital Experience When You Have Multiple Websites
facebooktwitterlinkedinLong gone are the days when every organization had just one website. Now, as I'm sure you're aware, it's common for most mid-to-large nonprofits (and even some small ones) to have multiple websites tailored to specific audiences or purposes....
What You Need To Know About Integrating Fundraising, Advocacy, or CRM Software With Your Website
facebooktwitterlinkedinFor many nonprofits, their website is a primary hub that connects to various "spokes" in the form of digital fundraising tools, advocacy platforms, CRM/database software, and more. In general, the larger the organization gets, the more spokes...
Behind the Scenes of an Agency With No Employees
facebooktwitterlinkedinIt's no secret that Brooks Digital works a bit differently from other agencies. How so? We use contractors in our staffing model instead of full-time employees (FTEs). At the time of writing, we have a team of 11 contractors—developers, visual...
The “Tell Me What You Want” Conundrum
facebooktwitterlinkedinHave you ever hired someone to work on a website project and had them ask, “okay, so tell me what you want?” Isn't that a difficult question to answer? That's because when you hire someone to build you a website, you often don't know exactly...
Should You Take Advantage of COVID-19 Technology Discounts?
facebooktwitterlinkedinThere's no denying COVID-19 has had a tremendous impact on not only nonprofits but all types of organizations around the world. In the midst of this crisis, however, technology providers have sprung into action to help make their tools more...
Are Your Supporters Confused by Your Website?
facebooktwitterlinkedinOne advantage of working with nonprofits over the years is you start to see problems that are repeated across organizations. For example, I bet you’ve wondered more than once if your website is confusing or turning away visitors because they...
The Single Point of Failure On Your Nonprofit’s Website
facebooktwitterlinkedinA lot of attention is given to the journey of launching a website (and rightly so). But there is an additional step that, when botched,can cripple your web efforts both now and in the future.The crucial step? Getting your staff trained and...
5 Low-Risk Redesign Alternatives (That Will Still Boost Your Web Presence)
facebooktwitterlinkedinCOVID-19 has hit some nonprofits harder than others. Certain organizations are continuing with their planned expenditures (such as a website redesign), but others have been forced to hit pause—or take a more cautious approach to major cash...
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