The Nonprofit Exchange—Engaging Digital Platforms for Nonprofits

Spencer talks with host Hugh Ballou about how to make your website more user-friendly, what people should see first when they visit your site, and why your website should have a job description.

Next in Nonprofits 142 – Nonprofit outreach and HIPAA

How to ask for permission to share marketing information, three levels of HIPAA-compliant marketing, and going back to build a relationship with past clients if permission wasn’t originally requested.

Driving Participation 154—Avoiding the Spam Filter

Are you struggling to reach your audience through email? Spencer talks about how your emails can be of value to your subscribers, what it takes to get your emails into people’s inboxes, and how to avoid the spam filter. For those dealing with low click-rates and high unsubscribe rates, he provides tips on how to clean up your list so that you are getting the best results that you can.

Book Spencer for Your Next Event, Webinar, or Podcast

Spencer is available to speak on topics such as:

  1. Digital metrics: cutting through the noise and finding the numbers that matter to your mission
  2. The patient journey and how to structure your website around each phase
  3. Getting inside the heads of your visitors to understand what’s working (and what you can stop wasting time on)
  4. Converting patients to advocates and why most organizations go about it the wrong way

To discuss a potential opportunity, please reach out to Spencer via email at spencer@brooks.digital.

Spencer Brooks

Spencer Brooks

Spencer Brooks is the Founder & Principal of Brooks Digital, an expert digital firm for health nonprofits. He has helped causes use the internet to improve the lives of patients for over 10 years, with achievements such as helping The diaTribe Foundation scale from an online newsletter of a few thousand readers to the third-largest diabetes nonprofit in the US. His writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Nonprofit Marketing Guide. Today, he leads Brooks Digital’s strategy engagements and uses his learnings to generate new tools and models to help health nonprofits improve the lives of patients online. Spencer lives in the Portland, Oregon area with his wife and 2 children.

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