by Spencer Brooks | Oct 24, 2017 | Article
There’s no way to beat around the bush, so let’s just say it. Most nonprofits suck at SEO. This guide isn’t aimed at making you feel bad or making your organization seem outdated or uncool for not being good at SEO. It’s about providing a foundation of knowledge—a...
by Spencer Brooks | Oct 13, 2016 | Article
In the first part of my series on SEO for nonprofits, I discussed why SEO matters and isn’t something that’s just for for-profit companies. In this post, I’ll be explaining some of the strategy and underlying tactics that go into executing successful SEO for a...
by Spencer Brooks | Aug 22, 2016 | Article
SEO has gotten many labels over the years. It’s been dubbed a lifesaver, the only approach that matters, and also complete bullsh*t. This is because SEO has changed–and so have the people who “do” and sell SEO as a service. In reality, we shouldn’t be talking...