How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
This guide will teach you how to best organize your resources to encourage patients to browse other pages on your site.
7 Tips for Writing Helpful Content for Patients [Part 3]
Writing useful content is one of the most underrated aspects of creating a great user experience. This article explores how to write quality content that encourages users to stay longer on your site.
SEO Strategies to Boost Patient Resource Traffic [Part 2]
In this blog post, we discuss some of the concepts and strategies that nonprofits in the health space use to generate awareness via search. We outline how to approach competitive medical keywords, discover what content you should be writing, and ways nonprofits in the health space leverage Google AdGrants.
Creating a Better Patient User Experience for Nonprofit Websites [Part 1]
In this blog post series, we’re going to discuss how to create a better patient experience for your nonprofit’s website. We’ll cover everything from how patients discover your site to how you can keep them coming back for more.
Custom Website Subscriptions: The Ant at the Picnic
Why does the social sector continue to purchase websites on what is effectively an expensive license model, buying and re-buying them repeatedly when a new version is needed?
The Vanity of Nonprofit Metrics
Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish.
6 Trust Signals For Online Health Information
If people don’t trust your site, they’ll leave. Here are six trust signals we’ve uncovered in our work so you can get more people to stay on your site.
The Complete Guide to Nonprofit Website User Experience (UX)
Does your site need better UX? Here’s everything you need to know (and were afraid to ask) about user experience for your nonprofit website.
Your Staff Won’t Use That Expensive Site (Unless You Help Them)
Getting software adopted—especially in large organizations—takes time and effort. As a leader, you must expect and plan for this. Here’s how.
Providing Health Information to a Science-Resistant Audience
As a health organization, have you considered how misinformation and public trust in science impacts the effectiveness of your communications?
Your Website Platform Is Not The Problem
Every nonprofit has some pet peeve with their website. The mistake is blaming it on the website platform, instead of the real problem.
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