The problem is that many nonprofits don’t take the time to identify these goals or bake them into the strategy of developing and updating their website.
Rather than identifying key, strategic objectives for the site, they end up with goals like, “make it look pretty,” or, “make sure people can donate.”
These are features—not goals. Big difference.
But don’t feel bad if you’ve fallen for this trap before. It’s remarkably common. And coming up with actual goals for your website can be a bit difficult to do in a vacuum. How are you supposed to know what constitutes a good goal and what’s a ludicrous pipe dream?Read More