Writing useful content is one of the most underrated aspects of creating a great user experience. This article explores how to write quality content that encourages users to stay longer on your site.
In this blog post, we discuss some of the concepts and strategies that nonprofits in the health space use to generate awareness via search. We outline how to approach competitive medical keywords, discover what content you should be writing, and ways nonprofits in the health space leverage Google AdGrants.
In this blog post series, we’re going to discuss how to create a better patient experience for your nonprofit’s website. We’ll cover everything from how patients discover your site to how you can keep them coming back for more.
Why does the social sector continue to purchase websites on what is effectively an expensive license model, buying and re-buying them repeatedly when a new version is needed?
Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish.
If people don’t trust your site, they’ll leave. Here are six trust signals we’ve uncovered in our work so you can get more people to stay on your site.
Does your site need better UX? Here’s everything you need to know (and were afraid to ask) about user experience for your nonprofit website.
Getting software adopted—especially in large organizations—takes time and effort. As a leader, you must expect and plan for this. Here’s how.
As a health organization, have you considered how misinformation and public trust in science impacts the effectiveness of your communications?
Every nonprofit has some pet peeve with their website. The mistake is blaming it on the website platform, instead of the real problem.
Marketing automation is just one tool in a long list of tactics your organization must choose from with its limited time and budget. Is it for you?
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