by Spencer Brooks | Feb 10, 2021 | Article
6 Trust Signals For Online Health Information FollowFollowFollow If people don’t trust your site, they’ll leave. Nowhere else is this more accurate than the online health space. Your site’s perceived trustworthiness is often the difference between a...
by Spencer Brooks | Dec 2, 2020 | Article
Providing Health Information to a Science-Resistant Audience FollowFollowFollow With each passing news cycle, the presence of misinformation and public skepticism (or outright rejection) of scientific advice reminds me of the challenges in health-related...
by Spencer Brooks | Oct 7, 2020 | Article
3 Levels of HIPAA-Compliant Email Marketing For Nonprofit Providers FollowFollowFollow “Is sending this email worth a $50,000 fine?” Many nonprofit health providers ask themselves this question, highlighting the risk of email marketing in healthcare....
by Spencer Brooks | Oct 7, 2020 | Podcast
Next in Nonprofits 142 – Nonprofit outreach and HIPAA FollowFollowFollow Health Insurance Portability and Accountability Act (HIPAA) regulations exist to protect health-care consumers, and charities want to stay on the right side of those rules while asking their...
by Spencer Brooks | Sep 23, 2020 | Article
Why Digital Marketing Tactics Are a Waste of Time for Nonprofits FollowFollowFollow Is your website a graveyard of digital marketing experiments? As a leader, this is a difficult question to answer if you are not directly responsible for some kind of tactical...
How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
7 Tips for Writing Helpful Content for Patients [Part 3]
SEO Strategies to Boost Patient Resource Traffic [Part 2]
Creating a Better Patient User Experience for Nonprofit Websites [Part 1]
Custom Website Subscriptions: The Ant at the Picnic