by Spencer Brooks | Dec 2, 2020 | Article
Providing Health Information to a Science-Resistant Audience FollowFollowFollow With each passing news cycle, the presence of misinformation and public skepticism (or outright rejection) of scientific advice reminds me of the challenges in health-related...
by Spencer Brooks | Oct 7, 2020 | Article
3 Levels of HIPAA-Compliant Email Marketing For Nonprofit Providers FollowFollowFollow “Is sending this email worth a $50,000 fine?” Many nonprofit health providers ask themselves this question, highlighting the risk of email marketing in healthcare....
by Spencer Brooks | Oct 7, 2020 | Podcast
Next in Nonprofits 142 – Nonprofit outreach and HIPAA FollowFollowFollow Health Insurance Portability and Accountability Act (HIPAA) regulations exist to protect health-care consumers, and charities want to stay on the right side of those rules while asking their...
by Spencer Brooks | Sep 23, 2020 | Article
Why Digital Marketing Tactics Are a Waste of Time for Nonprofits FollowFollowFollow Is your website a graveyard of digital marketing experiments? As a leader, this is a difficult question to answer if you are not directly responsible for some kind of tactical...
by Spencer Brooks | Apr 22, 2020 | Article
Are Your Supporters Confused by Your Website? FollowFollowFollow One advantage of working with nonprofits over the years is you start to see problems that are repeated across organizations. For example, I bet you’ve wondered more than once if your website is confusing...
The Complete Guide to Nonprofit Website User Experience
Your Staff Won’t Use That Expensive Site (Unless You Help Them)
Providing Health Information to a Science-Resistant Audience
Your Website Platform Is Not The Problem
The Case for Marketing Automation in Nonprofit Advocacy, Education, and Fundraising