by Spencer Brooks | Oct 19, 2021 | Article
The Vanity of Nonprofit Metrics FollowFollowFollow Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish. In the software world, a...
by Spencer Brooks | Aug 26, 2020 | Article
The Surprising Truth About Digital Metrics for Nonprofits FollowFollowFollow I want you to picture two organizations in your mind’s eye for a moment. Each organization is not particularly special. One is not meaningfully larger than the other, better-staffed, or...
by Spencer Brooks | Oct 5, 2017 | Article
A Practical Guide to Automating Your Nonprofit with Zapier and IFTTT FollowFollowFollow I recently shared an article about productivity. In particular, it was about all of the mistakes I made with my own productivity. I spent entirely too much of my life and my career...
by Spencer Brooks | Sep 7, 2017 | Article
The Nonprofit Website Redesign Is Dead FollowFollowFollow For too long, nonprofits have had to struggle through a painful and difficult process whenever they want to build a new website. The work usually drags on and it’s shrouded in layers of red tape, fear, and...
by Spencer Brooks | Aug 2, 2017 | Podcast
Driving Participation 154—Avoiding the Spam Filter FollowFollowFollow Are you struggling to reach your audience through email? Spencer talks about how your emails can be of value to your subscribers, what it takes to get your emails into people’s inboxes, and how to...
