The Vanity of Nonprofit Metrics
Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish.
The Surprising Truth About Digital Metrics for Nonprofits
Two similar organizations. Two radically different sets of digital metrics. What’s the difference? It’s probably not what you think.
Stop Listening To Your Superfans (If You Want Real Insights)
Many nonprofit health organizations are collecting biased feedback. It’s time to stop listening to your superfans and give everyone a seat at the table.
How Patient Experience Design Creates a Better Website For Your Nonprofit
When a person receives a diagnosis and visits your website for the first time, does their narrative change because of you?
Nonprofit Website Performance Deconstructed: Page Speed and SEO
Is page speed a factor in search engine rankings? We’re doing the dirty-work to get to the heart of website performance for nonprofits.
How To Create a Cohesive Digital Experience When You Have Multiple Websites
A set of unifying principles and themes you can use to think about how to develop a more cohesive digital experience across your site portfolio.
What You Need To Know About Integrating Fundraising, Advocacy, or CRM Software With Your Website
Trying to prevent a tangled web of systems as you rework your current site or add a new tool to your nonprofit’s arsenal? Here’s what you need to know.
Behind the Scenes of an Agency With No Employees
Leveraging contractors for agency work is a very polarizing topic. It’s time we break the stigma and show that this model is the way of the future.
The “Tell Me What You Want” Conundrum
Have you ever hired someone to work on a website project and had them ask, “okay, so tell me what you want?” Isn’t that a difficult question to answer?
Should You Take Advantage of COVID-19 Technology Discounts?
In the midst of COVID-19, you may be wondering if you should switch tools to take advantage of discounts. Here are 4 considerations for you.
Are Your Supporters Confused by Your Website?
Have you ever wondered if your website is confusing or turning away visitors because they don’t understand (or can’t find) the information they need?
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