7 Tips for Writing Helpful Content for Patients [Part 3]
Writing useful content is one of the most underrated aspects of creating a great user experience. This article explores how to write quality content that encourages users to stay longer on your site.
The Case for Marketing Automation in Nonprofit Advocacy, Education, and Fundraising
Marketing automation is just one tool in a long list of tactics your organization must choose from with its limited time and budget. Is it for you?
3 Levels of HIPAA-Compliant Email Marketing For Nonprofit Providers
Due to HIPAA concerns, email marketing for nonprofit providers is miles behind other industries—and in some cases, nonexistent. Here’s what to do about it.
Why Digital Marketing Tactics Are a Waste of Time for Nonprofits
Are digital marketing tactics sucking capacity out of your organization and masking a much more fundamental problem you need to address?
The Secret of Highly Effective Health Nonprofit Websites
What do effective health nonprofit websites do differently? Hidden underneath the trendy design and slick technology is something most organizations miss.
The Surprising Truth About Digital Metrics for Nonprofits
Two similar organizations. Two radically different sets of digital metrics. What’s the difference? It’s probably not what you think.
Stop Listening To Your Superfans (If You Want Real Insights)
Many nonprofit health organizations are collecting biased feedback. It’s time to stop listening to your superfans and give everyone a seat at the table.
How Patient Experience Design Creates a Better Website For Your Nonprofit
When a person receives a diagnosis and visits your website for the first time, does their narrative change because of you?
Nonprofit Website Performance Deconstructed: Page Speed and SEO
Is page speed a factor in search engine rankings? We’re doing the dirty-work to get to the heart of website performance for nonprofits.
How To Create a Cohesive Digital Experience When You Have Multiple Websites
A set of unifying principles and themes you can use to think about how to develop a more cohesive digital experience across your site portfolio.
What You Need To Know About Integrating Fundraising, Advocacy, or CRM Software With Your Website
Trying to prevent a tangled web of systems as you rework your current site or add a new tool to your nonprofit’s arsenal? Here’s what you need to know.
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