Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish.
Two similar organizations. Two radically different sets of digital metrics. What’s the difference? It’s probably not what you think.
Many nonprofit health organizations are collecting biased feedback. It’s time to stop listening to your superfans and give everyone a seat at the table.
When a person receives a diagnosis and visits your website for the first time, does their narrative change because of you?
Is page speed a factor in search engine rankings? We’re doing the dirty-work to get to the heart of website performance for nonprofits.
A set of unifying principles and themes you can use to think about how to develop a more cohesive digital experience across your site portfolio.
Trying to prevent a tangled web of systems as you rework your current site or add a new tool to your nonprofit’s arsenal? Here’s what you need to know.
Leveraging contractors for agency work is a very polarizing topic. It’s time we break the stigma and show that this model is the way of the future.
Have you ever hired someone to work on a website project and had them ask, “okay, so tell me what you want?” Isn’t that a difficult question to answer?
In the midst of COVID-19, you may be wondering if you should switch tools to take advantage of discounts. Here are 4 considerations for you.
Have you ever wondered if your website is confusing or turning away visitors because they don’t understand (or can’t find) the information they need?
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