by Spencer Brooks | Apr 22, 2021 | Health Nonprofit Digital Marketing Podcast
003 – Agile Marketing with Lesli Proffitt Nordström of the National Organization for Rare Disorders (NORD) FollowFollowFollow In today’s rapidly-changing marketing landscape, agile methodologies are increasingly being adopted by marketing teams. In this episode,...
by Spencer Brooks | Dec 16, 2020 | Article
Your Staff Won’t Use That Expensive Site (Unless You Help Them) FollowFollowFollow Tell me if this situation is familiar: You pay for an expensive website or feature your organization needs. After launching it, you roll it out to your staff. …and it lands...
by Spencer Brooks | Dec 2, 2020 | Article
Providing Health Information to a Science-Resistant Audience FollowFollowFollow With each passing news cycle, the presence of misinformation and public skepticism (or outright rejection) of scientific advice reminds me of the challenges in health-related...
by Spencer Brooks | Nov 4, 2020 | Article
Your Website Platform Is Not The Problem FollowFollowFollow Every nonprofit has some pet peeve with their website: Entering content takes a long time because there are too many fields. You aren’t able to swap out a box on the homepage. You can’t create a...
by Spencer Brooks | Oct 31, 2020 | Podcast
The Nonprofit Exchange—Engaging Digital Platforms for Nonprofits FollowFollowFollow Spencer talks with host Hugh Ballou about how to make your website more user-friendly, what people should see first when they visit your site, and why your website should have a job...
What Progress Looks Like When You Stop Waiting for the Next Redesign
Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your Mission
Strategic Focus in the Age of AI: Why Doing Less Will Matter More