by Spencer Brooks | Dec 16, 2020 | Article
Your Staff Won’t Use That Expensive Site (Unless You Help Them) FollowFollowFollow Tell me if this situation is familiar: You pay for an expensive website or feature your organization needs. After launching it, you roll it out to your staff. …and it lands...
by Spencer Brooks | Dec 2, 2020 | Article
Providing Health Information to a Science-Resistant Audience FollowFollowFollow With each passing news cycle, the presence of misinformation and public skepticism (or outright rejection) of scientific advice reminds me of the challenges in health-related...
by Spencer Brooks | Nov 4, 2020 | Article
Your Website Platform Is Not The Problem FollowFollowFollow Every nonprofit has some pet peeve with their website: Entering content takes a long time because there are too many fields. You aren’t able to swap out a box on the homepage. You can’t create a...
by Spencer Brooks | Oct 31, 2020 | Podcast
The Nonprofit Exchange—Engaging Digital Platforms for Nonprofits FollowFollowFollow Spencer talks with host Hugh Ballou about how to make your website more user-friendly, what people should see first when they visit your site, and why your website should have a job...
by Spencer Brooks | Sep 23, 2020 | Article
Why Digital Marketing Tactics Are a Waste of Time for Nonprofits FollowFollowFollow Is your website a graveyard of digital marketing experiments? As a leader, this is a difficult question to answer if you are not directly responsible for some kind of tactical...
The Complete Guide to Nonprofit Website User Experience
Your Staff Won’t Use That Expensive Site (Unless You Help Them)
Providing Health Information to a Science-Resistant Audience
Your Website Platform Is Not The Problem
The Case for Marketing Automation in Nonprofit Advocacy, Education, and Fundraising