In this episode, Spencer shows you how to reorganize your site content and navigation to encourage patients to browse other pages.
Health Nonprofit Digital Marketing Podcast
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues?
Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.
In this episode, Spencer outlines seven tips for writing helpful content that will earn a visitor’s trust and encourage them to stick around.
In this episode, Spencer outlines four SEO strategies that nonprofits in the health space use to boost their search traffic.
In this episode, Spencer outlines the overall strategy to create a better patient user experience. He examines the problem from the perspective of a new website visitor and the 5-step journey they might take from awareness to engagement with your organization.
In this solo episode, Spencer outlines three (and a half) reasons your website has a poor user experience and specific steps you can take to improve it.
Jed Johnson of Wide Awake International shares why they made the decision to remove themselves entirely from social media.
Dominique Viel of InvisiYouth Charity discusses the unique struggles of young adults with chronic illnesses.
021 – Running a One-Person Marketing Department with Melissa McGurgan of Cummings Graduate Institute for Behavioral Health Studies
Melissa McGurgan shares her tips on being the only marketer in your nonprofit.
Julia Campbell of J Campbell Social Marketing shares her advice on nonprofit storytelling in our digital age.
In this solo episode, Spencer discusses the various digital maturity models available today and outlines a digital marketing maturity framework for nonprofits.
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