In this episode, Spencer shows you how to reorganize your site content and navigation to encourage patients to browse other pages.
Health Nonprofit Digital Marketing Podcast
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues?
Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.
S2E3 – Seven Tips for Writing Helpful Content for Patients
In this episode, Spencer outlines seven tips for writing helpful content that will earn a visitor’s trust and encourage them to stick around.
S2E2 – Four SEO Strategies to Boost Patient Resource Traffic
In this episode, Spencer outlines four SEO strategies that nonprofits in the health space use to boost their search traffic.
S2E1 – Five Steps to a Better Patient User Experience
In this episode, Spencer outlines the overall strategy to create a better patient user experience. He examines the problem from the perspective of a new website visitor and the 5-step journey they might take from awareness to engagement with your organization.
024 – Three Reasons Your Site is Confusing
In this solo episode, Spencer outlines three (and a half) reasons your website has a poor user experience and specific steps you can take to improve it.
023 – Ditching Social Media with Jed Johnson of Wide Awake International
Jed Johnson of Wide Awake International shares why they made the decision to remove themselves entirely from social media.
022 – Managing Chronic Illness for Young Adults with Dominique Viel of InvisiYouth Charity
Dominique Viel of InvisiYouth Charity discusses the unique struggles of young adults with chronic illnesses.
021 – Running a One-Person Marketing Department with Melissa McGurgan of Cummings Graduate Institute for Behavioral Health Studies
Melissa McGurgan shares her tips on being the only marketer in your nonprofit.
020 – Digital Storytelling with Julia Campbell of J Campbell Social Marketing
Julia Campbell of J Campbell Social Marketing shares her advice on nonprofit storytelling in our digital age.
019 – Digital Maturity Models
In this solo episode, Spencer discusses the various digital maturity models available today and outlines a digital marketing maturity framework for nonprofits.
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