Jennifer Weaver of the Cholangiocarcinoma Foundation breaks down the successes of their recent Journey of Hope campaign, how to get more press coverage, and her favorite PR tips and tricks as an industry insider.
Health Nonprofit Digital Marketing Podcast
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues?
Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.
Pam Lowney of Fistula Foundation comes on the show to discuss what nonprofits get wrong about their messaging, the difference between head and heart messaging, and the messaging framework she used during their web redesign.
In this solo episode, Spencer unpacks what newly diagnosed people want from your website and how you can adapt your website to meet their unique needs.
In this episode, Kevin Williams of The Depression and Bipolar Support Alliance (DBSA) comes on the show to discuss why stigma is such an important issue, the 3 different types of stigma, and how DBSA addresses stigma through education.
In this episode, Carolyn Baker of The Autism Community in Action (TACA) comes on the show to discuss why TACA has an “action” month instead of an awareness month and how they encourage people to take action.
In this episode, Betsey O’Brien of Desire Path Marketing comes on the show to discuss mistakes nonprofits make with their website content, signs your content is falling short (and what to do about it), and how to prioritize content improvements on your site.
In this solo episode, Spencer breaks down the six website trust signals he’s observed in Brooks Digital’s research, and how they fit into the larger arc of effective health information.
Morgan Roth of the ALS Association shares how the Ice Bucket Challenge began, why it was so successful, the pros and cons of viral marketing campaigns, and her advice for other organizations seeking to emulate the same success.
Lynette Fludd of the Hormone Health Network comes on the show to talk about evaluating the need for providing health resources in multiple languages, whether you should use automated or professional translation services, and the importance of getting translation right when communicating health information.
Sara Goldberg & Michelle Sagan of the National Down Syndrome Society discuss why they’ve been so successful on TikTok, how they leverage the work of their policy team, and the unexpected fundraising opportunities they discovered.
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