by Spencer Brooks | Jun 4, 2025 | Article
What Internal Website Ownership Actually Looks Like FollowFollowFollow In a recent article, I made the case that your nonprofit website likely isn’t broken, it’s just underused. I argued that the root issue isn’t bad strategy or outdated tech, but a lack of internal...
by Spencer Brooks | May 21, 2025 | Article
Your Website Isn’t Broken. You’re Just Not Using It. FollowFollowFollow Over the past few weeks, I’ve been exploring why the typical website redesign cycle is flawed, and how a more sustainable path lies in the idea of digital stewardship. Redesigns are tempting...
by Spencer Brooks | Apr 30, 2025 | Article
What Progress Looks Like When You Stop Waiting for the Next Redesign FollowFollowFollow When a new nonprofit website launches, it often feels like crossing a finish line. The team has pushed through months of planning and design. The homepage is sharp. The backend is...
by Spencer Brooks | Apr 22, 2025 | Article
Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your Mission FollowFollowFollow When a nonprofit’s website falls out of step with its strategy, the effects are rarely loud. Donors stop engaging. Programs lose visibility. Staff start working around...
by Spencer Brooks | Apr 10, 2025 | Article
Strategic Focus in the Age of AI: Why Doing Less Will Matter More FollowFollowFollow “The essence of strategy is choosing what not to do.”— Michael Porter The Age of Frictionless Doing It’s 2030. Your team can generate email campaigns in seconds. Your website updates...
What Progress Looks Like When You Stop Waiting for the Next Redesign
Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your Mission
Strategic Focus in the Age of AI: Why Doing Less Will Matter More