by Spencer Brooks | Oct 31, 2020 | Podcast
The Nonprofit Exchange—Engaging Digital Platforms for Nonprofits FollowFollowFollow Spencer talks with host Hugh Ballou about how to make your website more user-friendly, what people should see first when they visit your site, and why your website should have a job...
by Spencer Brooks | Oct 19, 2020 | Article
The Case for Marketing Automation in Nonprofit Advocacy, Education, and Fundraising FollowFollowFollow In 2013, a company fired a tech worker by the codename of “Bob” after discovering he outsourced his entire job to China. According to CNN, Bob’s...
by Spencer Brooks | Aug 26, 2020 | Article
The Surprising Truth About Digital Metrics for Nonprofits FollowFollowFollow I want you to picture two organizations in your mind’s eye for a moment. Each organization is not particularly special. One is not meaningfully larger than the other, better-staffed, or...
by Spencer Brooks | Aug 12, 2020 | Article
Stop Listening To Your Superfans (If You Want Real Insights) FollowFollowFollow Listen to this story and tell me when you spot the problem: Let’s say I’m the type of guy who’s invested in personal development (I am). I want to get feedback on my...
by Spencer Brooks | Aug 2, 2017 | Podcast
Driving Participation 154—Avoiding the Spam Filter FollowFollowFollow Are you struggling to reach your audience through email? Spencer talks about how your emails can be of value to your subscribers, what it takes to get your emails into people’s inboxes, and how to...
The Complete Guide to Nonprofit Website User Experience
Your Staff Won’t Use That Expensive Site (Unless You Help Them)
Providing Health Information to a Science-Resistant Audience
Your Website Platform Is Not The Problem
The Case for Marketing Automation in Nonprofit Advocacy, Education, and Fundraising