by Spencer Brooks | Oct 19, 2021 | Article
The Vanity of Nonprofit Metrics FollowFollowFollow Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish. In the software world, a...
by Spencer Brooks | Oct 31, 2020 | Podcast
The Nonprofit Exchange—Engaging Digital Platforms for Nonprofits FollowFollowFollow Spencer talks with host Hugh Ballou about how to make your website more user-friendly, what people should see first when they visit your site, and why your website should have a job...
by Spencer Brooks | Oct 19, 2020 | Article
The Case for Marketing Automation in Nonprofit Advocacy, Education, and Fundraising FollowFollowFollow In 2013, a company fired a tech worker by the codename of “Bob” after discovering he outsourced his entire job to China. According to CNN, Bob’s...
by Spencer Brooks | Aug 26, 2020 | Article
The Surprising Truth About Digital Metrics for Nonprofits FollowFollowFollow I want you to picture two organizations in your mind’s eye for a moment. Each organization is not particularly special. One is not meaningfully larger than the other, better-staffed, or...
by Spencer Brooks | Aug 12, 2020 | Article
Stop Listening To Your Superfans (If You Want Real Insights) FollowFollowFollow Listen to this story and tell me when you spot the problem: Let’s say I’m the type of guy who’s invested in personal development (I am). I want to get feedback on my...
What Progress Looks Like When You Stop Waiting for the Next Redesign
Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your Mission