by Spencer Brooks | Dec 2, 2020 | Article
Providing Health Information to a Science-Resistant Audience FollowFollowFollow With each passing news cycle, the presence of misinformation and public skepticism (or outright rejection) of scientific advice reminds me of the challenges in health-related...
by Spencer Brooks | Nov 4, 2020 | Article
Your Website Platform Is Not The Problem FollowFollowFollow Every nonprofit has some pet peeve with their website: Entering content takes a long time because there are too many fields. You aren’t able to swap out a box on the homepage. You can’t create a...
by Spencer Brooks | Oct 19, 2020 | Article
The Case for Marketing Automation in Nonprofit Advocacy, Education, and Fundraising FollowFollowFollow In 2013, a company fired a tech worker by the codename of “Bob” after discovering he outsourced his entire job to China. According to CNN, Bob’s...
by Spencer Brooks | Oct 7, 2020 | Article
3 Levels of HIPAA-Compliant Email Marketing For Nonprofit Providers FollowFollowFollow “Is sending this email worth a $50,000 fine?” Many nonprofit health providers ask themselves this question, highlighting the risk of email marketing in healthcare....
by Spencer Brooks | Sep 23, 2020 | Article
Why Digital Marketing Tactics Are a Waste of Time for Nonprofits FollowFollowFollow Is your website a graveyard of digital marketing experiments? As a leader, this is a difficult question to answer if you are not directly responsible for some kind of tactical...
by Spencer Brooks | Sep 9, 2020 | Article
The Secret of Highly Effective Health Nonprofit Websites FollowFollowFollow A few years ago, my brother was diagnosed with Pelizaeus–Merzbacher disease (PMD)—a rare, incurable form of progressive leukodystrophy that left him unable to walk without help for the rest of...
What Progress Looks Like When You Stop Waiting for the Next Redesign
Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your Mission
Strategic Focus in the Age of AI: Why Doing Less Will Matter More
How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
7 Tips for Writing Helpful Content for Patients [Part 3]