by Spencer Brooks | Feb 10, 2021 | Article
6 Trust Signals For Online Health Information FollowFollowFollow If people don’t trust your site, they’ll leave. Nowhere else is this more accurate than the online health space. Your site’s perceived trustworthiness is often the difference between a...
by Spencer Brooks | Jan 13, 2021 | Article
The Complete Guide to Nonprofit Website User Experience (UX) FollowFollowFollow Let’s cut to the chase—you’re here to learn about user experience, and you work at a nonprofit. It’s hard to find straightforward answers on the internet about UX,...
by Spencer Brooks | Dec 16, 2020 | Article
Your Staff Won’t Use That Expensive Site (Unless You Help Them) FollowFollowFollow Tell me if this situation is familiar: You pay for an expensive website or feature your organization needs. After launching it, you roll it out to your staff. …and it lands...
by Spencer Brooks | Dec 2, 2020 | Article
Providing Health Information to a Science-Resistant Audience FollowFollowFollow With each passing news cycle, the presence of misinformation and public skepticism (or outright rejection) of scientific advice reminds me of the challenges in health-related...
by Spencer Brooks | Nov 4, 2020 | Article
Your Website Platform Is Not The Problem FollowFollowFollow Every nonprofit has some pet peeve with their website: Entering content takes a long time because there are too many fields. You aren’t able to swap out a box on the homepage. You can’t create a...
by Spencer Brooks | Oct 19, 2020 | Article
The Case for Marketing Automation in Nonprofit Advocacy, Education, and Fundraising FollowFollowFollow In 2013, a company fired a tech worker by the codename of “Bob” after discovering he outsourced his entire job to China. According to CNN, Bob’s...
How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
7 Tips for Writing Helpful Content for Patients [Part 3]
SEO Strategies to Boost Patient Resource Traffic [Part 2]
Creating a Better Patient User Experience for Nonprofit Websites [Part 1]
Custom Website Subscriptions: The Ant at the Picnic