When Clicks Disappear: Rethinking Impact in the Age of AI Search
Website traffic is declining, and AI search is changing the rules. For nonprofits that rely on traffic to prove impact, this shift is a wake-up call. Here’s how to rethink your metrics, and why the future belongs to organizations that measure influence, not just clicks.
9 Cheap (or Free) Data Visualization Tools That Don’t Require IT Support
Sometimes, you can’t use your data because your software lacks a feature or tool you need. Waiting for a consultant or someone in IT to run the report manually isn’t a great long-term solution, either. So in the spirit of self-serve data, here are nine different tools you can use to interact with your own data without any outside help.
Baby Steps: How to Cut The Confusion and Start Using Data to Improve Your Cause Marketing
Let’s discuss how your organization can get past confusion about data and start using it as a tool to generate continuous improvement in your cause marketing.
How to Raise $60 Million: The Secret Weapon Obama’s Team Used in the 2008 Election
Little things like colors, words, and design can make all the difference. And your organization can adopt the same testing principles and strategies that the Obama team used to generate huge amounts of email sign-ups, event registrations, and online donations.
SEO for Nonprofits Part 2: How to Develop and Execute an SEO Strategy for Your Nonprofit
In this post, I’ll be explaining some of the strategy and underlying tactics that go into executing successful SEO for a nonprofit.
5 Common Data Mistakes Nonprofits Make With Their CRM
Whether your data is in a state-of-the-art CRM, or just a bunch of file cabinets in the basement, success requires getting organized and having discipline. Software is great, but it can’t compensate (yet) for poor judgment or sloppy execution.
Frustrated by Expensive Drupal Training Costs? You’ll Love the Drupal UX Initiative
Drupal is incredibly powerful. But it can also be a difficult beast to master. That could all be changing.
SEO for Nonprofits Part 1: Why Nonprofits Can’t Ignore SEO
SEO has gotten many labels over the years. It’s been dubbed a lifesaver, the only approach that matters, and also complete bullsh*t. This is because SEO has changed–and so have the people who “do” and sell SEO as a service. Here’s why SEO matters to nonprofits.
Why Your Nonprofit Is Struggling with Technology and How to Fix It
Technology mistakes can be costly. Here’s how to figure out when you have them and then figure out how to solve them.
Confused When to Migrate to Drupal 8? 6 Factors to Consider for Your Next Upgrade
The time has come. The next version of Drupal–Drupal 8–is now here. And it offers some impressive upgrades, including better integration with outside services, improved user experience for administrators, mobile-first design, and enhanced language localization and accessibility features.
Optimize for People, Not for Numbers
Three days ago, I was flipping through my Twitter news feed, reading a few articles of interest. I happened upon one that seemed fairly innocuous. It was an interview with a prominent marketing head, offering some wisdom on his past success. I clicked to read it. Things were going well as I scrolled through and nodded along—nothing groundbreaking being revealed, but it was entertaining and thought provoking nonetheless. Then something happened.
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