Optimize for People, Not for Numbers

Three days ago, I was flipping through my Twitter news feed, reading a few articles of interest. I happened upon one that seemed fairly innocuous. It was an interview with a prominent marketing head, offering some wisdom on his past success. I clicked to read it. Things were going well as I scrolled through and nodded along—nothing groundbreaking being revealed, but it was entertaining and thought provoking nonetheless. Then something happened.

People: Your Nonprofit’s Technology Secret

I’d like to start with a tale of two small-to-midsize nonprofits. They have a similar mission, budget and each about a dozen staff and volunteers. Their technical systems are similar: same website platform, same CRM, and similar email marketing software. Both have the same technology consultant—me. One nonprofit is succeeding and has generally positive views of their systems. The other complains of difficulty using the same technology. Why?

How To Integrate LeadPages With Drupal 7

LeadPages is a great lead generation tool that allows you to create custom landing pages (and other cool things) to place on your web site. Recently, we helped diaTribe increase their conversion rate by over 200% with a LeadPages integration in their Drupal 7 site. Here’s how we did it.

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