Your Website Isn’t Broken. You’re Just Not Using It.

If your nonprofit’s website feels underwhelming, the problem might not be design or technology. It might be that it’s simply not being used. In this article, Spencer Brooks explores why many nonprofit sites are quietly underperforming, not because they’re broken, but because they lack the leadership and capacity needed to stay aligned with their mission. And more importantly, what to do about it.

Optimize for People, Not for Numbers

Three days ago, I was flipping through my Twitter news feed, reading a few articles of interest. I happened upon one that seemed fairly innocuous. It was an interview with a prominent marketing head, offering some wisdom on his past success. I clicked to read it. Things were going well as I scrolled through and nodded along—nothing groundbreaking being revealed, but it was entertaining and thought provoking nonetheless. Then something happened.

People: Your Nonprofit’s Technology Secret

I’d like to start with a tale of two small-to-midsize nonprofits. They have a similar mission, budget and each about a dozen staff and volunteers. Their technical systems are similar: same website platform, same CRM, and similar email marketing software. Both have the same technology consultant—me. One nonprofit is succeeding and has generally positive views of their systems. The other complains of difficulty using the same technology. Why?

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