by Spencer Brooks | Oct 19, 2020 | Article
The Case for Marketing Automation in Nonprofit Advocacy, Education, and Fundraising FollowFollowFollow In 2013, a company fired a tech worker by the codename of “Bob” after discovering he outsourced his entire job to China. According to CNN, Bob’s...
by Spencer Brooks | Oct 7, 2020 | Article
3 Levels of HIPAA-Compliant Email Marketing For Nonprofit Providers FollowFollowFollow “Is sending this email worth a $50,000 fine?” Many nonprofit health providers ask themselves this question, highlighting the risk of email marketing in healthcare....
by Spencer Brooks | Sep 23, 2020 | Article
Why Digital Marketing Tactics Are a Waste of Time for Nonprofits FollowFollowFollow Is your website a graveyard of digital marketing experiments? As a leader, this is a difficult question to answer if you are not directly responsible for some kind of tactical...
by Spencer Brooks | Sep 9, 2020 | Article
The Secret of Highly Effective Health Nonprofit Websites FollowFollowFollow A few years ago, my brother was diagnosed with Pelizaeus–Merzbacher disease (PMD)—a rare, incurable form of progressive leukodystrophy that left him unable to walk without help for the rest of...
by Spencer Brooks | Aug 26, 2020 | Article
The Surprising Truth About Digital Metrics for Nonprofits FollowFollowFollow I want you to picture two organizations in your mind’s eye for a moment. Each organization is not particularly special. One is not meaningfully larger than the other, better-staffed, or...
by Spencer Brooks | Aug 12, 2020 | Article
Stop Listening To Your Superfans (If You Want Real Insights) FollowFollowFollow Listen to this story and tell me when you spot the problem: Let’s say I’m the type of guy who’s invested in personal development (I am). I want to get feedback on my...
What Progress Looks Like When You Stop Waiting for the Next Redesign