by Spencer Brooks | May 26, 2022 | Article
How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4] FollowFollowFollow Nonprofit professionals have a lot of responsibilities. One of those is organizing the resources on their website. However, this is usually not their top priority....
by Spencer Brooks | May 12, 2022 | Article
7 Tips for Writing Helpful Content for Patients [Part 3] FollowFollowFollow Writing useful content is one of the most underrated aspects of creating a great user experience. In part 2 of this blog series, we outlined how most patients find your site via search, and...
by Spencer Brooks | Apr 28, 2022 | Article
SEO Strategies to Boost Patient Resource Traffic [Part 2] FollowFollowFollow Making people aware of your resources is one of the most crucial steps your nonprofit can take to create a better patient user experience. After all, if no one knows about your resources, you...
by Spencer Brooks | Apr 14, 2022 | Article
Creating a Better Patient User Experience for Nonprofit Websites [Part 1] FollowFollowFollow When it comes to health issues, nonprofit organizations have an important task: delivering quality information and services to those who need it most. And in order for...
by Spencer Brooks | Nov 18, 2021 | Article, Uncategorized
Custom Website Subscriptions: The Ant at the Picnic FollowFollowFollow In 1999, Salesforce launched the first version of its now-ubiquitous CRM. Software industry heavyweights ridiculed them (Business Insider even fired at Salesforce in an article titled “The...
by Spencer Brooks | Oct 19, 2021 | Article
The Vanity of Nonprofit Metrics FollowFollowFollow Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish. In the software world, a...