by Spencer Brooks | Apr 22, 2025 | Article
Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your Mission FollowFollowFollow When a nonprofit’s website falls out of step with its strategy, the effects are rarely loud. Donors stop engaging. Programs lose visibility. Staff start working around...
by Spencer Brooks | Apr 10, 2025 | Article
Strategic Focus in the Age of AI: Why Doing Less Will Matter More FollowFollowFollow “The essence of strategy is choosing what not to do.”— Michael Porter The Age of Frictionless Doing It’s 2030. Your team can generate email campaigns in seconds. Your website updates...
![How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]](https://brooks.digital/wp-content/uploads/2022/05/undraw_design_components_9vy6-1080x649.png)
by Spencer Brooks | May 26, 2022 | Article
How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4] FollowFollowFollow Nonprofit professionals have a lot of responsibilities. One of those is organizing the resources on their website. However, this is usually not their top priority....
![7 Tips for Writing Helpful Content for Patients [Part 3]](https://brooks.digital/wp-content/uploads/2022/04/undraw_Newspaper_re_syf5.png)
by Spencer Brooks | May 12, 2022 | Article
7 Tips for Writing Helpful Content for Patients [Part 3] FollowFollowFollow Writing useful content is one of the most underrated aspects of creating a great user experience. In part 2 of this blog series, we outlined how most patients find your site via search, and...
![SEO Strategies to Boost Patient Resource Traffic [Part 2]](https://brooks.digital/wp-content/uploads/2022/04/undraw_Search_re_x5gq.png)
by Spencer Brooks | Apr 28, 2022 | Article
SEO Strategies to Boost Patient Resource Traffic [Part 2] FollowFollowFollow Making people aware of your resources is one of the most crucial steps your nonprofit can take to create a better patient user experience. After all, if no one knows about your resources, you...
![Creating a Better Patient User Experience for Nonprofit Websites [Part 1]](https://brooks.digital/wp-content/uploads/2022/03/undraw_doctors_hwty-1080x675.png)
by Spencer Brooks | Apr 14, 2022 | Article
Creating a Better Patient User Experience for Nonprofit Websites [Part 1] FollowFollowFollow When it comes to health issues, nonprofit organizations have an important task: delivering quality information and services to those who need it most. And in order for...
Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your Mission
Strategic Focus in the Age of AI: Why Doing Less Will Matter More
How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
7 Tips for Writing Helpful Content for Patients [Part 3]
SEO Strategies to Boost Patient Resource Traffic [Part 2]