by Spencer Brooks | Aug 13, 2025 | Article
Why Your Mental Model of a Website Might Be Holding You Back FollowFollowFollow A website redesign isn’t really about technology. It’s about change. That might sound obvious at first, but think about it. The whole point of a redesign is to move from one state to...
by Spencer Brooks | Jul 31, 2025 | Article
When Clicks Disappear: Rethinking Impact in the Age of AI Search FollowFollowFollow If you’ve looked at your web analytics recently, you’ve probably seen a familiar story: traffic is slipping. At first, it’s easy to explain away. Maybe it’s seasonality, or another...
by Spencer Brooks | Jul 16, 2025 | Article
How to Tank Your Nonprofit’s Fundraising, Credibility, and Mission Growth (Without Even Realizing It) FollowFollowFollow In 1982, seven people in Chicago died after taking Tylenol capsules laced with cyanide. Someone had tampered with bottles on store shelves,...
by Spencer Brooks | Jul 3, 2025 | Article
The European Accessibility Act: What North American Health Nonprofits Need to Know FollowFollowFollow The European Accessibility Act (EAA) officially came into force on June 28, 2025, and it’s already reshaping how digital services are delivered across the EU....
by Spencer Brooks | Jun 4, 2025 | Article
What Internal Website Ownership Actually Looks Like FollowFollowFollow In a recent article, I made the case that your nonprofit website likely isn’t broken, it’s just underused. I argued that the root issue isn’t bad strategy or outdated tech, but a lack of internal...
by Spencer Brooks | May 21, 2025 | Article
Your Website Isn’t Broken. You’re Just Not Using It. FollowFollowFollow Over the past few weeks, I’ve been exploring why the typical website redesign cycle is flawed, and how a more sustainable path lies in the idea of digital stewardship. Redesigns are tempting...
