Your Website Isn’t Broken. You’re Just Not Using It.
If your nonprofit’s website feels underwhelming, the problem might not be design or technology. It might be that it’s simply not being used. In this article, Spencer Brooks explores why many nonprofit sites are quietly underperforming, not because they’re broken, but because they lack the leadership and capacity needed to stay aligned with their mission. And more importantly, what to do about it.
What Progress Looks Like When You Stop Waiting for the Next Redesign
What if you didn’t need another redesign? This article explores how nonprofit websites can evolve through stewardship: small, strategic improvements that align with your mission and build momentum over time.
Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your Mission
Many nonprofit leaders feel stuck with websites that no longer serve their mission. This article explores why the traditional redesign approach falls short, and how treating your website like a living program can unlock greater engagement, trust, and impact.
Strategic Focus in the Age of AI: Why Doing Less Will Matter More
What happens when your team can do everything? In the age of AI, execution is easy — but clarity is not. This article explores why strategic prioritization is now the most critical skill for nonprofit leaders, and how to lead with intention in a low-friction world.
How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
This guide will teach you how to best organize your resources to encourage patients to browse other pages on your site.
7 Tips for Writing Helpful Content for Patients [Part 3]
Writing useful content is one of the most underrated aspects of creating a great user experience. This article explores how to write quality content that encourages users to stay longer on your site.
SEO Strategies to Boost Patient Resource Traffic [Part 2]
In this blog post, we discuss some of the concepts and strategies that nonprofits in the health space use to generate awareness via search. We outline how to approach competitive medical keywords, discover what content you should be writing, and ways nonprofits in the health space leverage Google AdGrants.
Creating a Better Patient User Experience for Nonprofit Websites [Part 1]
In this blog post series, we’re going to discuss how to create a better patient experience for your nonprofit’s website. We’ll cover everything from how patients discover your site to how you can keep them coming back for more.
Custom Website Subscriptions: The Ant at the Picnic
Why does the social sector continue to purchase websites on what is effectively an expensive license model, buying and re-buying them repeatedly when a new version is needed?
The Vanity of Nonprofit Metrics
Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish.
6 Trust Signals For Online Health Information
If people don’t trust your site, they’ll leave. Here are six trust signals we’ve uncovered in our work so you can get more people to stay on your site.
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