019 – Digital Maturity Models

Digital maturity is a measure of how well an organization is able to create value through digital channels and react to disruptive technologies and events. For example, how badly COVID disrupted your nonprofit is one indicator of digital maturity.

In this solo episode, Spencer discusses the various digital maturity models available today and outlines a digital marketing maturity framework for nonprofits.

• Deloitte’s digital maturity model
• Forrester’s digital maturity model
• Optimizely: What’s the right digital transformation model for your business?
• Digital Leadership’s digital maturity model for nonprofits
• Brooks Digital’s digital scorecard for nonprofits