Building Trust and Authority in Healthcare Content with Betsey O’Brien
Establishing trust and authority is a prerequisite for any nonprofit organization to improve the health of its community through digital communication and education. In this episode, Spencer Brooks and Betsey O’Brien explore the strategies and challenges of crafting reliable, empathetic healthcare content. If you are a nonprofit communicator aiming to enhance your digital presence and build lasting trust with your audience, this episode is for you.
About the guest
Betsey O’Brien is an independent writer, editor and speaker focused on the complexities of human health. Her writing and editing practice covers the full spectrum of health, with special emphasis on mental well-being. She has worked with some of the country’s best-known mental health organizations, including the National Alliance on Mental Illness, the Depression and Bipolar Support Alliance and Inseparable, along with individual experts in brain health, eating disorders and trauma-informed care.
Resources
- Mindsite News Daily: https://mindsitenews.org/
- Washington Post Health: https://www.washingtonpost.com/health/
- Medscape: https://www.medscape.com/
- Scientific American Health: https://www.scientificamerican.com/health/
- New York Times Health: https://www.nytimes.com/ca/section/health
- Writing Better Healthcare Content with Betsey O’Brien of Desire Path Marketing Podcast episode: https://brooks.digital/health-nonprofit-digital-marketing/healthcare-content/
Contact Betsey
Recent Posts
How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
7 Tips for Writing Helpful Content for Patients [Part 3]
SEO Strategies to Boost Patient Resource Traffic [Part 2]
Creating a Better Patient User Experience for Nonprofit Websites [Part 1]
Custom Website Subscriptions: The Ant at the Picnic
