008 – Writing Better Healthcare Content with Betsey O’Brien of Desire Path Marketing
Is your healthcare content connecting with your audience? In this episode, Betsey O’Brien of Desire Path Marketing comes on the show to discuss mistakes nonprofits make with their website content, signs your content is falling short (and what to do about it), and how to prioritize content improvements on your site.
Betsey works with strategic planners, web developers, video producers and others to advance the communications goals of leading health care nonprofits. She has written for many c-level leaders, creating everything from op-ed pieces to keynote speeches to weekly blog posts.