The Vanity of Nonprofit Metrics
Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish.
5 Common Data Mistakes Nonprofits Make With Their CRM
Whether your data is in a state-of-the-art CRM, or just a bunch of file cabinets in the basement, success requires getting organized and having discipline. Software is great, but it can’t compensate (yet) for poor judgment or sloppy execution.
Frustrated by Expensive Drupal Training Costs? You’ll Love the Drupal UX Initiative
Drupal is incredibly powerful. But it can also be a difficult beast to master. That could all be changing.
SEO for Nonprofits Part 1: Why Nonprofits Can’t Ignore SEO
SEO has gotten many labels over the years. It’s been dubbed a lifesaver, the only approach that matters, and also complete bullsh*t. This is because SEO has changed–and so have the people who “do” and sell SEO as a service. Here’s why SEO matters to nonprofits.
Why Your Nonprofit Is Struggling with Technology and How to Fix It
Technology mistakes can be costly. Here’s how to figure out when you have them and then figure out how to solve them.
Confused When to Migrate to Drupal 8? 6 Factors to Consider for Your Next Upgrade
The time has come. The next version of Drupal–Drupal 8–is now here. And it offers some impressive upgrades, including better integration with outside services, improved user experience for administrators, mobile-first design, and enhanced language localization and accessibility features.
Optimize for People, Not for Numbers
Three days ago, I was flipping through my Twitter news feed, reading a few articles of interest. I happened upon one that seemed fairly innocuous. It was an interview with a prominent marketing head, offering some wisdom on his past success. I clicked to read it. Things were going well as I scrolled through and nodded along—nothing groundbreaking being revealed, but it was entertaining and thought provoking nonetheless. Then something happened.
People: Your Nonprofit’s Technology Secret
I’d like to start with a tale of two small-to-midsize nonprofits. They have a similar mission, budget and each about a dozen staff and volunteers. Their technical systems are similar: same website platform, same CRM, and similar email marketing software. Both have the same technology consultant—me. One nonprofit is succeeding and has generally positive views of their systems. The other complains of difficulty using the same technology. Why?
Maximize Your Online Impact: A Non-Technical Introduction to Drupal for Nonprofits
When it comes to solving the challenges facing nonprofits, Drupal as a CMS and as a framework is really a no brainer.
How Do I Find the Cost of Developing a Website for My Nonprofit?
Nonprofits are often caught between a rock and hard place when it comes to budgeting for a website project. On one hand, they need a budget to approach a firm to begin a project. On the other hand, they need to first approach a firm to understand how much they should budget. It’s a chicken-or-the-egg situation.
Drupal Quick Tip: Positioning Form API Elements When Using Fieldgroups
The other day I ran across an interesting problem while working with the Drupal 7 Form API and wanted to share my solution.
Interested in working with Brooks Digital?
Fill out the form below to get in touch with us. We look forward to hearing from you!