Your Website Isn’t Broken. You’re Just Not Using It.
If your nonprofit’s website feels underwhelming, the problem might not be design or technology. It might be that it’s simply not being used. In this article, Spencer Brooks explores why many nonprofit sites are quietly underperforming, not because they’re broken, but because they lack the leadership and capacity needed to stay aligned with their mission. And more importantly, what to do about it.
Proven Strategies For Optimizing Your Nonprofit’s Website Redesign Budget
It’s no secret that budget (or lack of it) is one of the biggest challenges facing nonprofits during the website redesign process. In this article, we dive into practical strategies that you can use to fully optimize your website redesign budget so it delivers the most value for your dollar.
Why You Deserve Unlimited PTO And 32-Hour Workweeks
The lines between work and personal life are becoming increasingly blurred with smartphones and tablets constantly interrupting us with work-related emails, texts, and phone calls. Here’s why Brooks Digital is on a mission to create an environment that helps protect your work-life boundaries so you can live an intentional, fulfilling life.
Is Your Culture Silently Killing Your Digital Efforts?
Your nonprofit’s culture is shaping the results of your digital efforts—for better or worse. In this post, you will learn the four types of nonprofit cultures and how they multiply (or stifle) the results of your website, email, and social media.
Balancing Your Nonprofit’s Dream Website With Your Budget
For nonprofits, there is often a central tension when it comes to building the right web presence. It’s the struggle between building a dream website—all of the features and functionality you could ever want for your organization—and the budget—actually being able to pay for all of that stuff.
SEO for Nonprofits: The Definitive Collection
This guide isn’t aimed at making you feel bad or making your organization seem outdated or uncool for not being good at SEO. It’s about providing a foundation of knowledge—a collection of resources—that will take you from, “S-E-huh?” to navigating the world of Google SERPs (search engine results pages) with confidence.
A Practical Guide to Automating Your Nonprofit with Zapier and IFTTT
Automating tedious, time-consuming, and repetitive tasks allows my to clear my plate and focus on more difficult and engaging work. Rather than going through my day checking off boxes, I get to spend my time creating, building, and problem solving. As a nonprofit, automation can save you both time and money.
What To Do When Your Web Developer Is Unresponsive (January 2020)
Sometimes web developers or shops are unresponsive either in the middle of a big project or when you urgently need them to make a change or an update (not all developers, of course—ahem). And, again, unfortunately, nonprofits are often especially vulnerable in these situations.
The Nonprofit Website Redesign Is Dead
It’s time to embrace a modern and iterative process known as Growth-Driven Design (GDD). With the GDD approach, the monolithic process of the website redesign is broken down into discrete increments. It’s built on an agile/lean methodology where the entire website is treated as an evolving business asset, rather than a static thing.
Setting Website Goals When You’re Stumped
The problem is that many nonprofits don’t take the time to identify these goals or bake them into the strategy of developing and updating their website. Rather than identifying key, strategic objectives for the site, they end up with goals like, “make it look pretty,” or, “make sure people can donate.” These are features—not goals. Big difference.
Getting Unstuck: 6 Keys to Avoid Website Project Hell
People are at the heart of every technology project. And ultimately, the mindsets and attitudes of the people involved in a technology project determine whether it succeeds with flying colors, or descends into the hellzone. Let’s discuss some of the ways that your organization can shift their thinking and their approach to website projects in order to maximize its chances of success.
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