Are You Building the Right Website? (Or Just Guessing?)
Why do smart people at health nonprofits keep spending tens of thousands of dollars on website projects that don’t solve the actual problem?
In this episode, Spencer breaks down a pattern he sees repeatedly: organizations making expensive website decisions based on internal assumptions rather than user evidence. The result? Projects that never get buy-in, or worse, projects that DO get approved but build the wrong thing entirely.
You’ll learn:
- The three most common failure modes for nonprofit website projects
- Why “we need more templates” and “we need better design” are symptoms, not root causes
- The two critical pieces of information you need before you can know what to build
- A practical approach to getting stakeholder alignment and user evidence (whether you hire someone or do it yourself)
- How to pitch website projects to leadership with evidence instead of opinions
If you’re planning a website project, trying to get budget approved, or working with a vendor right now, this episode will give you a framework to make better decisions.
Resources
- Website Strategy Assessment: brooks.digital/website-strategy-assessment
Contact Spencer
- Email: spencer@brooks.digital
