The Website Strategy Assessment
Get a fast, low-risk Website Strategy Assessment to align your team and build an evidence-based plan for your website.
Your website should move your mission forward, not hold it back.
If your website feels out of step with your organization, you’re not alone.
Many health nonprofits find themselves in the same spot:
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Your site no longer reflects your programs or priorities.
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Internal teams disagree on what needs to change.
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Leadership wants results, but it’s unclear what approach or changes will address your problems without unnecessary spending.
You know you need to modernize your website, but without a clear, evidence-based plan, it’s hard to know where to start or how to structure your investment.
That’s where the Website Strategy Assessment comes in.
The Assessment is a focused, 3-week evaluation designed to surface the key problems holding your site back from accomplishing its objectives and align your team on a path forward.
You’ll walk away with the evidence, alignment, and roadmap you need to make smart, strategic decisions about how to invest in a refresh or redesign.
Great nonprofits have great websites. Does your site meet these criteria?
Rooted in your mission
Your website clearly communicates your purpose, programs, and impact. It helps visitors quickly understand who you are, what you do, and why your work matters.
Aligned across your organization
Everyone, from communications and development to leadership, is on the same page about what your website is trying to achieve. It supports shared goals instead of competing priorities.
Built around your audiences
Your site reflects the needs of the people you serve and the supporters who make your work possible. It’s easy for donors, partners, and community members to find what they need and take action.
Guided by evidence, not opinions
Decisions about your website are based on real feedback and data, not guesswork. You know which updates will make the biggest difference and can plan with confidence.
How the Website Strategy Assessment works
Step 1: Stakeholder Input
A short questionnaire gathers perspectives across your organization to uncover people’s pain points, goals, and where your organization may not be aligned.
Step 2: Strategy Workshop
A 90-minute virtual session clarifies your audiences, goals, and priorities so your team leaves with a shared understanding of your website’s “North Star.”
Step 3: User Testing & Report
We observe real users using your site and turn those insights into a clear, leadership-ready report that reveals what’s limiting your site’s performance and gives you evidence-backed options for what to do next at different budget levels.
The entire process takes 3 weeks and about 3-4 hours of your team’s time.
The smart way to invest in your website
Most nonprofits jump straight into a redesign because something “isn’t working,” but without clear evidence about what’s causing the problems. This often leads to projects that cost more than expected, take longer than planned, and still don’t fix the underlying issues.
The Assessment prevents those risks by giving you the clarity to:
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Understand what’s actually holding your site back
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Identify which improvements will make the biggest difference
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Define the right scope before spending money on a redesign
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Align leadership and staff around the true priorities
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Make confident decisions backed by real user evidence
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Build a case your board and leadership can support
This is why Brooks Digital starts every engagement with an Assessment. It ensures nonprofits invest wisely, avoid expensive mistakes, and make improvements that last.
What you’ll walk away with
- A shared definition of your website’s goals and priorities
- Evidence from real users to guide your decisions
- A clear, actionable plan to improve your website
- Multiple fixed-cost implementation options to fit your budget
Half of your Assessment fee is credited toward future website work if you move forward within 90 days.
About Brooks Digital
Brooks Digital is a web development and strategy firm that helps healthcare nonprofits build websites that tell their story, serve their mission, and make an impact.
Led by Spencer Brooks, Founder & Principal of Brooks Digital and Healthcare Communicators Northwest Board Member, we’ve guided organizations across the health sector through evidence-based digital transformation.
Our client roster includes organizations such as:
- The YMCA of Columbia-Willamette
- Vestibular Disorders Association
- The diaTribe Foundation
You’ll work directly with Spencer to explore whether the Website Strategy Assessment is right for your organization.
Time in Range Coalition
dStigmatize
YMCA of Columbia-Willamette
Logistics
- $3,500
- 3-week turnaround
- 3-4 hours of your team’s time
- 50% credit toward a future website project
FAQs
Is this a website redesign?
No. The Assessment is an evaluation service that identifies what needs to change and provides a clear roadmap for an improved website. You can then choose from several fixed-cost implementation options, or take the plan elsewhere.
Who should participate?
Typically your communications lead, a program or fundraising representative, and an executive stakeholder.
Who is this best suited for?
The Website Strategy Assessment is designed for small to mid-sized nonprofits with established teams (typically 5-25 staff) who rely on their website to support programs, communications, or fundraising.
If you’re part of a smaller, volunteer-led, or grassroots organization, you may still find the process useful, but it’s usually most valuable once your team has the capacity to act on the recommendations.
Do we need a big budget to benefit?
The Assessment helps you spend your budget wisely, whatever its size, by ensuring every dollar goes toward work that supports your goals.
Our pricing is designed to be affordable for small to mid-sized nonprofits with ongoing programs and staff support. If you’re a newer or grassroots organization, we’re happy to point you toward lower-cost options that might be a better starting point.
Ready to get take the first step?
Book a free 30-minute call with Spencer Brooks to learn how the Website Strategy Assessment can help your team move forward with confidence.