by Spencer Brooks | Dec 2, 2020 | Article
Providing Health Information to a Science-Resistant Audience FollowFollowFollow With each passing news cycle, the presence of misinformation and public skepticism (or outright rejection) of scientific advice reminds me of the challenges in health-related...
by Spencer Brooks | Nov 4, 2020 | Article
Your Website Platform Is Not The Problem FollowFollowFollow Every nonprofit has some pet peeve with their website: Entering content takes a long time because there are too many fields. You aren’t able to swap out a box on the homepage. You can’t create a...
by Spencer Brooks | Oct 19, 2020 | Article
The Case for Marketing Automation in Nonprofit Advocacy, Education, and Fundraising FollowFollowFollow In 2013, a company fired a tech worker by the codename of “Bob” after discovering he outsourced his entire job to China. According to CNN, Bob’s...
by Spencer Brooks | Sep 9, 2020 | Article
The Secret of Highly Effective Health Nonprofit Websites FollowFollowFollow A few years ago, my brother was diagnosed with Pelizaeus–Merzbacher disease (PMD)—a rare, incurable form of progressive leukodystrophy that left him unable to walk without help for the rest of...
by Spencer Brooks | Aug 26, 2020 | Article
The Surprising Truth About Digital Metrics for Nonprofits FollowFollowFollow I want you to picture two organizations in your mind’s eye for a moment. Each organization is not particularly special. One is not meaningfully larger than the other, better-staffed, or...
What Progress Looks Like When You Stop Waiting for the Next Redesign