by Spencer Brooks | Oct 19, 2021 | Article
The Vanity of Nonprofit Metrics FollowFollowFollow Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish. In the software world, a...
by Spencer Brooks | Jan 13, 2021 | Article
The Complete Guide to Nonprofit Website User Experience (UX) FollowFollowFollow Let’s cut to the chase—you’re here to learn about user experience, and you work at a nonprofit. It’s hard to find straightforward answers on the internet about UX,...
by Spencer Brooks | Dec 2, 2020 | Article
Providing Health Information to a Science-Resistant Audience FollowFollowFollow With each passing news cycle, the presence of misinformation and public skepticism (or outright rejection) of scientific advice reminds me of the challenges in health-related...
by Spencer Brooks | Nov 4, 2020 | Article
Your Website Platform Is Not The Problem FollowFollowFollow Every nonprofit has some pet peeve with their website: Entering content takes a long time because there are too many fields. You aren’t able to swap out a box on the homepage. You can’t create a...
by Spencer Brooks | Oct 19, 2020 | Article
The Case for Marketing Automation in Nonprofit Advocacy, Education, and Fundraising FollowFollowFollow In 2013, a company fired a tech worker by the codename of “Bob” after discovering he outsourced his entire job to China. According to CNN, Bob’s...
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