by Spencer Brooks | Oct 9, 2025 | Article
AI Search: The Great Platform Shift FollowFollowFollow Very few nonprofits are talking about AI search, but it’s one of the most important tech trends impacting nonprofit marketing right now. A few weeks ago, I wrote a post about how clicks are disappearing and...
by Spencer Brooks | Sep 25, 2025 | Article
Problem, Solution, Impact: The Essential Nonprofit Messaging Framework FollowFollowFollow Last week, I wrote a LinkedIn post on nonprofit messaging that really seemed to resonate with folks: In this article, I want to break down that messaging framework in more...
by Spencer Brooks | Aug 27, 2025 | Article
Should You Change How You Talk About Equity and Inclusion? FollowFollowFollow In recent months, I’ve heard a recurring question from nonprofit communicators in the health space: “Has your organization had to change the way it talks about its work because of the latest...
by Spencer Brooks | Aug 13, 2025 | Article
Why Your Mental Model of a Website Might Be Holding You Back FollowFollowFollow A website redesign isn’t really about technology. It’s about change. That might sound obvious at first, but think about it. The whole point of a redesign is to move from one state to...
by Spencer Brooks | Jul 31, 2025 | Article
When Clicks Disappear: Rethinking Impact in the Age of AI Search FollowFollowFollow If you’ve looked at your web analytics recently, you’ve probably seen a familiar story: traffic is slipping. At first, it’s easy to explain away. Maybe it’s seasonality, or another...
