by Spencer Brooks | Apr 30, 2025 | Article
What Progress Looks Like When You Stop Waiting for the Next Redesign FollowFollowFollow When a new nonprofit website launches, it often feels like crossing a finish line. The team has pushed through months of planning and design. The homepage is sharp. The backend is...
by Spencer Brooks | Apr 22, 2025 | Article
Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your Mission FollowFollowFollow When a nonprofit’s website falls out of step with its strategy, the effects are rarely loud. Donors stop engaging. Programs lose visibility. Staff start working around...
by Spencer Brooks | Apr 10, 2025 | Article
Strategic Focus in the Age of AI: Why Doing Less Will Matter More FollowFollowFollow “The essence of strategy is choosing what not to do.”— Michael Porter The Age of Frictionless Doing It’s 2030. Your team can generate email campaigns in seconds. Your website updates...
![How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]](https://brooks.digital/wp-content/uploads/2022/05/undraw_design_components_9vy6-1080x649.png)
by Spencer Brooks | May 26, 2022 | Article
How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4] FollowFollowFollow Nonprofit professionals have a lot of responsibilities. One of those is organizing the resources on their website. However, this is usually not their top priority....
by Spencer Brooks | Oct 19, 2021 | Article
The Vanity of Nonprofit Metrics FollowFollowFollow Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish. In the software world, a...
What Progress Looks Like When You Stop Waiting for the Next Redesign
Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your Mission
Strategic Focus in the Age of AI: Why Doing Less Will Matter More
How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
7 Tips for Writing Helpful Content for Patients [Part 3]