by Spencer Brooks | Dec 2, 2025 | Article
The Most Expensive Opinion in the Room FollowFollowFollow The night before the Challenger launched, a group of engineers at Morton Thiokol were trying to stop it. NASA had contracted Morton Thiokol to build the Challenger’s solid rocket boosters. They’d...
by Spencer Brooks | Nov 20, 2025 | Article
You Are Not Your User FollowFollowFollow In the 1970s, Boeing had a problem. Pilots kept making fatal errors in the cockpit. They were flipping the wrong switch, pulling the wrong lever, or misreading critical gauges. The planes themselves were fine, and the pilots...
by Spencer Brooks | Oct 9, 2025 | Article
AI Search: The Great Platform Shift FollowFollowFollow Very few nonprofits are talking about AI search, but it’s one of the most important tech trends impacting nonprofit marketing right now. A few weeks ago, I wrote a post about how clicks are disappearing and...
by Spencer Brooks | Sep 25, 2025 | Article
Problem, Solution, Impact: The Essential Nonprofit Messaging Framework FollowFollowFollow Last week, I wrote a LinkedIn post on nonprofit messaging that really seemed to resonate with folks: In this article, I want to break down that messaging framework in more...
by Spencer Brooks | Aug 27, 2025 | Article
Should You Change How You Talk About Equity and Inclusion? FollowFollowFollow In recent months, I’ve heard a recurring question from nonprofit communicators in the health space: “Has your organization had to change the way it talks about its work because of the latest...
