The Power of Unscripted Storytelling

Nonprofits have incredible stories to tell, but many struggle with how to capture them effectively on video. In this episode, Spencer Brooks sits down with Pat Taggart, founder of SkyBlue Creative, to discuss why unscripted storytelling is the key to creating compelling nonprofit videos, how to overcome fears of being on camera, and how to produce high-quality content with just a smartphone. If you’re a nonprofit marketer looking to elevate your video strategy and make a real impact, this episode is for you.

About the guest

Pat Taggart is the Founder and Chief Creative at SkyBlue Creative, a documentary filmmaker who revolutionizes traditional corporate videos by making them authentic and impactful. At 22, he noticed how smart, charismatic professionals became stiff and nervous on camera, leading him to ditch scripts and replace them with natural, unscripted conversations that bring out genuine stories. His approach has transformed corporate video content across industries. Beyond filmmaking, Pat is a sought-after speaker for organizations like YPO and EO, teaching leaders how to use video to engage employees and customers—even without a professional. Based in Philadelphia with his wife and two kids, he plays a ton of ice hockey and prefers chocolate milk over coffee.

Contact Pat

• Website: https://www.blueskyecreative.com/
• Email: pat@skybluecreative.com 
• LinkedIn: https://www.linkedin.com/in/pat-taggart-1a25a595/