The Power of Market Research with Adam Zandman of Thrivable
In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market research to propel its digital marketing strategy forward.
About the guest
Adam Zandman is a seasoned marketer and team leader with agency, non-profit, Fortune 250, and startup experience. In his current role, he is driving the marketing initiatives over at Thrivable, a healthcare market research startup making it possible for the patient voice to be included in every business decision.
Resources
- Lenny’s Podcast: https://www.lennyspodcast.com/
- The Marketing Book Podcast: https://marketingbookpodcast.libsyn.com/
- Thrivable website: https://thrivable.app/
Contact Adam
- LinkedIn: https://www.linkedin.com/in/azandman/
- Email: adam@thrivable.app
Recent Posts
How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
7 Tips for Writing Helpful Content for Patients [Part 3]
SEO Strategies to Boost Patient Resource Traffic [Part 2]
Creating a Better Patient User Experience for Nonprofit Websites [Part 1]
Custom Website Subscriptions: The Ant at the Picnic
