021 – Running a One-Person Marketing Department with Melissa McGurgan of Cummings Graduate Institute for Behavioral Health Studies
Are you a one-person marketing department at your nonprofit? In this episode, Melissa McGurgan shares her tips on being the only marketer in your organization. We discuss how she handled marketing when her school was unaccredited, how a “sprint mindset” helps her get more done, and operating with limited human and financial resources.
Resources:
- The American Marketing Association and their Nonprofit and Cause Marketing Virtual Conference
- Hubspot Academy
Get in touch:
- Website: cgi.edu
- Podcast: Disruptors at Work: An Integrated Care Podcast
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