Beyond “Making It Pretty”: Helping Non-Marcomm Leaders Work Smarter With Your Team
Nonprofit marcomm teams are often seen as the group that just “makes things look nice,” but that perception seriously undervalues their strategic contributions. In this episode, Spencer Brooks is joined by marketing consultant Teri Wade to explore how marcomm leaders can educate and collaborate more effectively with non-marcomm colleagues. We talk about clarifying the marcomm process, advocating for early involvement, and positioning communications as both a strategic and service function. If you’re a nonprofit communicator looking to build better cross-functional partnerships and increase the strategic value of your team, this episode is for you.
About the guest
Teri Wade’s New York-based consulting practice, Mission & Message, specializes in providing communications strategies and services that help nonprofits and social sector organizations raise their visibility and advance their organizational goals. They provide strategic communications planning and implementation, marketing and branding services, and editorial services and content development, including video production.
Teri has more than 25 years of experience working for and with small- to medium-sized nonprofit and social sector organizations in a range of fields, including education, philanthropy, social research, both as a consultant and leading in-house teams. For the last 15 years she has primarily worked with health and human services organizations. She also provides interim communications leadership and support to organizations while they are conducting searches for permanent communications executive and staff positions.
Resources
- Public Relations Society of America: https://www.prsa.org/
- American Marketing Association: https://www.ama.org/
- The Communications Network: https://www.comnetwork.org/
Contact Teri
- Website: https://www.missionandmessageny.com/
- LinkedIn: https://www.linkedin.com/in/teriwade/
