Ethical Storytelling in Nonprofit Marketing with Anna Santos of ReSurge International

Join us on this Health Nonprofit Digital Marketing episode as we explore the fascinating world of ethical storytelling in nonprofit communications. Our guest, Anna Santos, shares her experiences and insights gained from working in the field of ethical storytelling at ReSurge International, a nonprofit that trains, funds, and scales reconstructive surgical teams in low-income countries. Learn how to navigate the delicate balance between compelling storytelling, ethical considerations, and achieving marketing goals. Whether you’re a seasoned nonprofit professional or just starting out, this episode offers valuable takeaways for anyone looking to make a meaningful impact through storytelling.

About the guest

Anna Santos is currently the Chief Marketing Officer at ReSurge International, a global surgery non-profit based in the San Francisco Bay Area. She is responsible for all of ReSurge’s marketing, branding, communications, and content strategy, and recently took the organization through a brand refresh and website redesign. Anna is passionate about helping social change organizations build cohesive brands, raise awareness, and engage communities into action through ethical authentic and inclusive storytelling. 

Anna has a Master of Public Administration in International Development Policy and Practice from the Middlebury Institute of International Studies at Monterey with a specialization in Intercultural Digital Storytelling for social change. She is also passionate about documentary photography and film.

Anna is originally from Albuquerque, New Mexico and has lived and worked throughout Southeast Asia, Latin America, and Europe. She has over ten years of experience in the social-change space.

Resources

• • https://dignifiedstorytelling.com/handbook/ 
  • https://pages.devex.com/better-conversations.html 
  • https://ethicalstorytelling.com/ 
  • https://pledgeforchange2030.org/pledges/authentic-storytelling/
  • Watch the Jacob Video

Contact Anna

• ReSurge website: https://resurge.org/ 
• LinkedIn: https://www.linkedin.com/in/anna-santos-8b488556/
• YouTube: https://www.youtube.com/@resurgeinternational