Navigating the New Normal: Decline in Nonprofit Web Traffic
AI is rapidly changing how people search for and engage with information online, and that shift is already beginning to reshape the digital landscape for nonprofits.
In this solo episode, Spencer unpacks what it means when platforms like ChatGPT and Google’s AI Overviews start answering questions without sending users to your website. He explores how this change challenges traditional metrics like clicks and traffic, and introduces a new way to think about digital impact: visibility and influence in AI-generated content.
This episode offers a timely perspective on how to stay relevant in an evolving digital ecosystem and why being part of the conversation early could make all the difference.
Resources
- Article: When Clicks Disappear: Rethinking Impact in the Age of AI Search
- Article: Is Your Nonprofit Website Traffic Dropping? You’re Not Alone — And Here’s What You Can Do About It
Contact Spencer
- Email: spencer@brooks.digital
