013 – Awareness PR Campaigns with Jennifer Weaver of the Cholangiocarcinoma Foundation
Awareness campaigns are a lot of work and we all want to make the absolute most of them. So how do you get more PR and earned media opportunities to boost your reach?
Jennifer Weaver of the Cholangiocarcinoma Foundation is a print and TV veteran and we dive into this exact question on the show. Jennifer breaks down the successes of their recent Journey of Hope campaign, how to get more press coverage, and her favorite PR tips and tricks as an industry insider.
Resources:
- TVEyes
- Canva
- Constant Contact + DonorPerfect
- Airtable & Asana for project management
- Clipchamp
Recent Posts
How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
7 Tips for Writing Helpful Content for Patients [Part 3]
SEO Strategies to Boost Patient Resource Traffic [Part 2]
Creating a Better Patient User Experience for Nonprofit Websites [Part 1]
Custom Website Subscriptions: The Ant at the Picnic
