How to Create More Content with Less Effort: A Nonprofit Marketing Guide

Nonprofit marketing teams are often strapped for time and resources, yet they’re expected to produce engaging content across multiple platforms. In this episode, Kevin Kleifgen from the American Society for Surgery of the Hand shares his expertise in media production and digital strategy to help small teams get the most out of their content. You’ll learn how to repurpose a single piece of content into a full-fledged campaign, create compelling videos without a big budget, and use AI to streamline your workflow—without sacrificing quality.

If you’re a nonprofit communicator looking to work smarter, not harder, this episode is for you.

About the guest

Kevin Kleifgen is a Digital Swiss Army Knife specializing in digital strategy, content creation, and multimedia production in the nonprofit health care space.

As Digital Project and Content Manager for the American Society for Surgery of the Hand (ASSH), Kevin streamlines content production, enhances user experiences, and leads photography and videography efforts while leveraging limited in-house resources for maximum impact.

Kevin is passionate about helping nonprofit marketers work smarter, not harder by repurposing content effectively, leveraging AI, and implementing scalable content strategies.

Resources

• Matt Navarra: https://www.mattnavarra.com/
• Axios Newsletter: https://www.axios.com/health
• Website for American Society for Surgery of the Hand: https://www.assh.org/s/

Contact Kevin

• LinkedIn: https://www.linkedin.com/in/kevinkleifgen
• Twitter: https://www.x.com/kevin_kleifgen
• Instagram: https://instagram.com/kevin_kleifgen