Collaborative Awareness Campaigns with Christina Locmelis of Wounds Canada

Many health professionals know the struggle of spreading awareness in a crowded digital space. Tune in with Christina Locmelis of Wounds Canada as she unveils the pillars of successful collaborative campaigns, such as the need for strategic alliances, using data wisely, and addressing the specific hurdles nonprofits encounter in drawing attention to vital health issues. This episode is a must-listen for those looking to boost their campaigns’ reach and effectiveness, featuring expert advice on strategic partnerships and data-driven marketing.

About the guest

Christina is an award-winning collaborator, and leader in strategic communications, marketing, and member engagement. She has extensive experience successfully executing digital marketing and communications strategies including national and international award-winning campaigns. She thrives on engaging with members and stakeholders, generating awareness of organizational activities and industry issues, and enhancing the public profile of organizations. 

Christina is the Director of Communications & Membership at Wounds Canada, a non-profit charitable organization established in 1995.

Resources

• Wounds Canada: https://www.woundscanada.ca/
•  International Association of Business Communicators: https://www.iabc.com/
• Centre for Strategic Communication Excellence https://thecsce.com/

Contact Christina

• christina.locmelis@woundscanada.ca 
• https://www.linkedin.com/in/christina-locmelis/

Full Transcript

00:04

Welcome to Health Nonprofit Digital Marketing, a podcast for nonprofit marketers and health space. Join us as we discuss how to use the web to drive awareness, engagement and action for Health causes. This podcast is part of the thought education of Brooks Digital, the web agency for health nonprofits. Now, here’s your host, Spencer Brooks.

Spencer Brooks 00:26

Hello, and welcome back to another episode of Health Nonprofit Digital Marketing. My name is Spencer and today I’m joined by Christina Locmelis. Now Christina is an award-winning collaborator and leader in strategic communications, marketing and member engagement. She has extensive experience executing digital marketing and communication strategies, including national and international award winning campaigns. Right now. she’s the director of communications and membership at Wounds Canada, which is a nonprofit charitable organization established in 1995. Today, I brought Christina on the show to talk about collaborative campaigns, which is always an exciting topic. Really exciting to dig into that with Christina today. But first of all, Christina, thank you so much for coming on the show today. I’m really glad to have you.

Christina Locmelis 01:19

Oh, you’re so welcome. Spencer, thank you so much for the invitation. I’m so happy to be here.

Spencer Brooks 01:23

Absolutely. Okay, so Christina, to kick things off today, would you mind sharing a bit about your background in the health communications space, and what sparked your passion for awareness campaigns, and I think your work in general in the space.

Christina Locmelis 01:39

I’d be happy to. So actually, my journey into healthcare communications actually started quite recently, so within the last year and healthcare communications is an area that I have been interested in for a very, very long time. I’ve worked in the not-for-profit sector for a number of years. But healthcare communications is really where I think that there is a lot of opportunity to work on exciting projects, exciting campaigns, exciting initiatives, that are actually going to help people. Health care is such an important, important issue for everyone. I’m located here in Canada. And our health care system, of course, is overburdened, overrun, there are issues in other countries as well. So, anything that an individual or an organization can do to alleviate the stress on our healthcare system, and contribute to better health practices, better health care, better awareness, I think all the better. And I think it’s something to be really, really proud of

Spencer Brooks 02:45

Now in your work with Wounds Canada, what about that particular space? And actually, I’d love to hear a little bit more just in general about the mission of the organization and some of the things that you you cover and communicate about, because I really think that that would help you set up the topic today as well. But in that work, would you mind sharing a little bit more about some of those, the mission of the organization, and how you have maybe used collaborative campaigns or why those would be so important for your communications work?

Christina Locmelis 03:17

Absolutely. So, Wounds Canada is a charitable organization that was established in 1995. So in terms of other charities and nonprofits, it’s actually quite recent, hasn’t been out for too long. And so, we’ll be coming up on our 30 year anniversary soon. But what the timing of the introduction of that organization signifies is that wounds, awareness, knowledge of, practicing to manage them, and to treat them is never more important than it is right now. So, there was a need for this organization to develop because the occurrences of wounds were on the rise. Ones that I’ll sort of speak up specifically are pressure injuries, those a lot of people recognize as bed sores, but they’re mainly called pressure injuries. And we’ve really moved away from characterizing them as bed sores as they don’t just occur for people that have been lying in a bed. They don’t just occur for people that have been in a you know, long term care home, for example, for an extended period of time or in a hospital bed for an extended period of time. These types of occurrences can happen to anyone at any time, and it’s about the pressure that’s created on the skin. The other common type of wound that we also really are looking to promote more is the occurrence of diabetic foot ulcers. And of course, those happens with individuals that have been diagnosed with diabetes. But what we have found is that wounds in general, and how to detect them, how to treat them, how to manage them, and mainly how to prevent them. Those methods were just not commonly known. And you can almost clearly see that from the occurrences that are happening in our healthcare system. So the occurrences of these wounds and also the research that’s actually out there in the public realm. So there’s lots of Canadian organizations that have been heavily involved in this type of research. There’s also lots of international organizations as well and international organizations that Wounds Canada has actually partnered with, to work on updating statistics. And at Wounds Canada, our mission is to build a healthier Canada by advancing skin health and excellence in wound management. We know that it starts with healthy skin, preventing wounds starts with healthy skin, taking care of your skin, managing your skin. And that is something that everyone can take a role in. Our ultimate vision would be a Canada where preventable wounds do not occur. And persons that are living with wounds, do receive the best possible care. So similar to a lot of other nonprofits and charities out there, our ultimate vision is that there wouldn’t be a need for these types of things. But there is now and there has been for years. And we will continue to advocate for our members, for patient care for better practices, until there is never a need to do so again, and no one would ever suffer from a preventable wound.

Spencer Brooks 06:38

One thing that strikes me about the mission of your organization is that perhaps unlike, let’s say, a cancer nonprofit that maybe focuses on a specific type of cancer, where they’re generally targeting a fairly narrow range in terms of their audiences, right, or at least the people who might be directly dealing with cancer, right, that’s a fairly specific audience. It seems like with Wounds Canada, that’s a broad and varied audience, which I can imagine would make it a bit more difficult to tackle these communications and awareness by yourself, right, which is why I would imagine collaborative campaigns are so important. Am I understanding that right, or is there more to it than that?

Christina Locmelis 07:28

You’re absolutely correct, that it’s a broad area. And I’ll give you an example. There’s been recent data that actually demonstrates that the direct cost of wounds in Canada has ballooned to about $11 billion. And when I first heard that statistic, I was just absolutely blown away, that that could actually be accurate. And those numbers have been further broken down by province here in Canada, with the province I live in Ontario, the direct costs being about $4 billion, which is absolutely incredible to see those numbers. So that that’s another reason that sort of demonstrates the needs for organizations like Wounds Canada, the need for an organization like that, to be out there and to be advocating for skin health and to be advocating for best practices and prevention and management. And you’re right, we can’t do it alone. And we don’t do it alone. Wounds Canada has a number of partners, and stakeholders, and members of communities and committees and alliances that we work with that are like minded organizations. So, for example, if they work in a pressure injury prevention sphere, we then work with them to align our communications, and align our messaging and also partner on awareness campaigns. Because what I think is really, really important out there to know is that there are so many organizations that are fighting for space for their voices to be heard. And these are all incredible, incredible causes. But when you have like minded organizations that are working in the same area, that are working in the same sphere, it’s so important to connect with them to ensure that you’re potentially separate smaller voices can become bigger and louder and more pronounced and heard more by joining forces with other organizations that are out there. So for example, if there’s other, more local organizations, if there’s ones at the national level or provincial level, national level, international level, connect with them and see what have you done separately that could be done and be done, I don’t want to say better but just be done in a new strategic way that allows you both to benefit from that partnership by having your voice being heard on a larger scale.

Spencer Brooks 10:10

Yeah, that makes a lot of sense. I think what might help in terms of solidifying this is if we could talk maybe about a specific example that you have, because I totally agree like this makes a ton of sense, the idea that you would want to partner with, and amplify when you’re, you have similar messaging with other organizations. So, do you have maybe a specific example of a successful collaborative campaign that you’ve been a part of in the past? And would you mind sharing what made that so impactful?

Christina Locmelis 10:42

Absolutely, there was a great example that I can think of that occurred between Wounds Canada and a few of our partners. So, we have developed an alliance. And this is something that I do recommend that if anyone is looking to enhance their awareness efforts, and their reach, and their impact, to join forces with other like-minded organizations, so there’s something called the Limb Preservation Alliance, that Wounds Canada is part of, and there’s a number of other members in that organization as well. And it’s not just Canadian organizations, there’s American organizations as well. And what’s so key about this is it allows the opportunity to connect and share each other’s information, work on consistent messaging overall, but also to promote each other’s initiatives and resources and tools. So, the Limb Preservation Alliance has actually collaborated on a few campaigns this past year. So of course, the Limb Preservation Alliance is focused on limb preservation. So the first thing that we did was really identify what types of campaigns can we run that are going to have an impact that are of course tied to preventing limb amputation. So, one of those, of course, was Diabetes Awareness Month that took place in November. And World Diabetes Day also takes place around that time. So we joined forces with the Limb Preservation Alliance to promote all of our tools, all of our resources, all our information out there, with the ultimate goal to prevent unnecessary amputations. We also did something very similar a few months before in September for PAD awareness mode, and that’s Peripheral Arterial Disease month. And that’s something that a lot of people aren’t very aware of. I know that before joining Wounds Canada, I was not quite aware of what exactly is this? And what can you do to prevent it. And it’s so interesting to get that information out there for all of these wonderful organizations that have put the time and effort to develop studies, to develop data, to develop the information, and then also the tools and resources that people can actually utilize, whether it’s in their practice, if they’re a clinician and practitioner, to treat their patients or to treat their clients. But there’s also lots of resources that you can provide that are directed to the patient themselves, or the caregiver. Wounds Canada’s website, which is woundscanada.ca is a plethora of information, there are so many tools that are there to help either clinicians, or there to help patients and caregivers. We try to get as much out there as we possibly can, because any little bit, if it can help one person that really does make all the difference.

Christina Locmelis 10:51

Yeah, you know, one of the questions I had about that, because the idea of alliances, I think makes a lot of sense. I’ve seen other folks do that as well, even clients that we’ve worked in the past, you know, being able to partner with similar organizations. One of the things about that, that I was curious about is I know when you’re bringing together a diverse set of organizations, everyone may have a slightly different goal for being part of it. That not may not always be the case. But one of the things that you talked about Christina, when we were discussing this topic earlier, was the importance of having a strong purpose behind an awareness campaign. So, would you mind being able to share how, let’s say you come together, you’re collaborating with a number of different organizations? How can you all work together to identify and articulate a clear shared purpose so that your campaigns are actually effective?

Christina Locmelis 14:41

Well, the first thing to do is to narrow that focus is to determine what is the group’s priority, so you’re absolutely correct Spencer that other organizations, various organizations, have slightly different priorities or slightly different goals, but the important part is to have those conversations to determine what the ultimate goal of the group is, and if that requires kind of narrowing focus or identifying the most important areas to initiate, maybe in the first stages, it’s really important to have those conversations so that everyone is kept in the loop about what the purpose of the group is. And also it’s really important not to not to overextend yourself. And by overextending yourself I mean taking on more than what an organization or a group of organizations can manage, no, no one can change the world in a day. But it’s important to identify what are those initial steps that you can take into that ultimate direction. So to build that foundation, so narrowing the focus, specifying the focus, narrowing it only for a specific time. So for example, setting out very specific or very achievable goals. So almost like SMART goals, for example, can be very, very helpful in developing a plan for a campaign, making sure that those goals are strategic, but the course that they’re also measurable. So, it’s important to come together as a group and identify that while we may have slightly different strategic goals for our organizations, what can we all bring to the table to then contribute towards an ultimate campaign, or an ultimate project, and aligning those goals with the either the terms of reference or the MOU of this organization. And having that is also something that’s really important as you move forward in being able to refer to it. Because we all know sometimes, you know, when you’re working on a particular project, you always want to make sure that you can continuously measure what you’re working on and what you hope to achieve against those original goals. So as long as you have those particular conversations and iron that out in the beginning, you know take that extra time to work on that. It’s so, so beneficial in the long run.

Christina Locmelis 15:05

I’m glad that you mentioned Christina and great advice, by the way. Totally agree. I’m glad you mentioned both goals and also tracking metrics, because, you know, being a tech guy myself, right, I have to ask about the data and technology piece behind all this. So, you know, when we’re talking about doing marketing work, for nonprofits in the health space, how do you leverage data and technology? Do you have any advice for how folks can use that when they’re crafting their awareness campaigns?

Christina Locmelis 17:43

 For awareness campaigns, no matter what kind of campaign you’re developing, the reason to develop it, there should be data behind that. There needs to be a purpose by data, I’m referring to evidence or a case to develop that campaign. Campaigns cost time, campaigns cost money, and especially for smaller organizations out there, not everyone is able to spend a lot of money, or work with an outside creative agency all the time to develop these types of campaigns. So, you need to be strategic, strategy plays a part in every single thing that you do. So identifying what campaigns you can actually take part in, and what level of campaign and by level, I’m referring to more of the micro level campaigns or the macro level campaigns, whether that you decide that your organization can devote the time and the resources to develop a large scale campaign, or whether you’re going to develop smaller campaigns at the micro level, but that are still going to contribute to that ultimate goal. Of course, those decisions are generally based on the organization’s themselves and or the alliance that they’re working with, depending on the resources that they have. It’s important to identify what the purpose is going to be. If there is data out there that indicates and I’ll just dig in and use Wounds as, as the example that pressure injuries are on the rise in the population, whether it’s long-term care homes, whether it’s hospitals, whether it’s among anyone else, as I said these occurrences can, these pressure injuries can happen to anyone. It’s not just people that are lying in a bed for extended periods of time, these things can happen to anyone. So, looking at the data, like see other health related organizations or look to public policy or research studies that have been done. Look at the rates that these things are happening, look to see are they on the rise obviously if they are, something needs to be done, we need to create more awareness. Let’s take a deeper dive into the data. Let’s develop this purpose for this particular campaign, if you have the evidence to back you up, it is that much easier to identify the goals of the campaign, as well. So, for example, if a particular type of wound as a, as I mentioned, a pressure injury is on the rise in a certain amount of the population, you know, your campaign would then target that particular population. So, the data can really help inform your strategy moving forward. What is also and I love what you just mentioned about technology, it’s so o important to understand where your audience is, how do you reach your audience, everyone is on their phone these days, everyone is on a computer. And we like to always say that. But it’s not always the case that everyone is on social media. So if you’re not looking at it from the lens of law, how do we reach as many people as possible, you’re going to, you’re going to miss out on something. So, while you can throw out a campaign on social media, it’s also important to try and reach your audience or your members, or your stakeholders in a different way. And sometimes the best way to figure out how to reach them is to ask them. So something that I would recommend for other organizations, if you’re having some difficulties with the determining, like, Where exactly are our audiences? Do they open our communications? Are they on this particular social media stream or not? Send out a survey, or if you have a regular member communications, see where the best place to reach them would be. And don’t just assume that, oh, I have this many followers on LinkedIn, so people will get it. followers can come from anywhere, but you want to make sure that you’re reaching the audience that you want to. So, taking an extra step to determine where they are and how they want to be reached. So, so important, not everyone is on every technological platform. Not everyone likes to open an E blast, or not everyone likes to be on social media. So having them help you make those decisions by giving you that information about how to reach them is critical.

Spencer Brooks 22:12

Yeah, I want to shout that from the rooftops as for sure. You know, I that’s, it hits quite close to home. For me, you know, coming from the perspective of a lot of my work, and Brooks Digital’s work is in, you know, the website, design development user experience space, right. And so, absolutely, as part of that, you know, I’ve seen firsthand how when you actually go and ask people, hey, where do you hang out, what’s important to you, that you get some really fascinating juice information, write about things like, oh, you know, what I am a, you know, take, for example, let’s say you’re the parent of someone who has Type One Diabetes, as an example, you might be researching information on your phone while you’re preparing breakfast for your child. And you know, that is going to be, it’s very practically going to help you as a communicator understand, there’s the context in which this person is consuming information, and so what’s the best way to reach them? Right? That could you know what platforms are they on? Or, hey, just the fact that this person has two minutes, and they’re on their phone, right? All of a sudden, you start to be able to target resources more effectively. And that way, and so I always find it’s, it’s worth its weight in gold, to just go ask people and get their, you know, get their information, because as much as you know, as I’ve seen, people, cuz I kind of have an outside perspective on this a little bit, we come in and gather information, and people usually understand who their audience is, and kind of where they hang out to some extent. But there’s also a lot of stuff that if you don’t ask, you don’t know. So I love that. I’m done. I’m done waxing poetic about that. But Christina, I wanted to ask you

Christina Locmelis 24:09

 No, not at all. It’s great.

Spencer Brooks 24:11

Yeah, I did want to ask about something else that was on my mind. I know that, you know, we are in a crowded digital environment right now. Awareness is really hard. Getting people’s attention is hard. So, do you have any advice for nonprofits that are looking to enhance their awareness efforts in this crowded digital environment today?

Christina Locmelis 24:35

I think that what some organizations underestimate is the power of consistency in your messaging. And I generally say consistency, but not identical. So, if you think about a particular campaign, or you know the last thing let’s say you’re on LinkedIn or Facebook on whatever social media medium that you use, the last thing that stood out to you or that or that you were interested in, let’s say it’s an upcoming conference or something like that. The branding and the messaging that is used needs to be consistent, but not identical in the sense that if you’re constantly putting out the exact same information, people are going to start disregarding it. But if you utilize the information and the messaging and the branding that you have developed, and you tweak it to a particular audience, or you sort of massage it in a particular type of way, emphasizing different parts of the event, let’s showcase some of the different sessions, let’s try to appeal to more people. Let’s look at this, you know, this session might not appeal to this audience, but this one, it’ll appeal to that one, showcasing as much of the great information that you have as you possibly can to reach as many people. You don’t want to really be repeating too much of exactly the same thing, because you’re going to start to lose people. But always making it consistent in your branding messaging, but not identical, I think is really important, and goes a long way and use that you tend to see a big impact from that.

Spencer Brooks 26:15

That’s a really fantastic advice. And I know that anything that can help folks that they’re trying to get attention, you know, in this in this crowded space, is quite helpful. And so I do like that idea of being able to, because I like the with a consistent message, right? You know, people are, there’s so many messages that people get on a day-to-day basis that having something that you are repeating, it might you know, maybe I think as the person who’s in charge of communications, you’re always going to see you’re gonna get the message the most. And maybe what might feel repetitive to you, is probably not as much to the people that you’re communicating with, depending on the platform, obviously, something like email is different than social, right? You’re on Twitter, yeah, you know, there’s, there’s not a large chance that everyone’s going to see every tweet. So, the context, obviously, but I do like that, because I think it’s otherwise it’s very hard, you have to have your message and stick to it. So I love that.

Christina Locmelis 27:19

Yeah, that’s you’re exactly right. It’s also about knowing what type of information that you have that could be of use to others. So, Wounds Canada has an extremely high number of tools and resources, as I was mentioning, not only for health care professionals, but also for patients and caregivers. With care at home series, we have a DIY skin health series, we have a skin bundle handout, these are things that you can look at online. I know you were you were talking about sort of like digital platforms, but these are also things that healthcare institutions or hospitals or health care providers, they can even print and put up in their particular facility, or an individual like you mentioned the you know, the mother that’s on her phone, and with you know, a child that she’s been diagnosed with something you know, they’re going to start Googling, they’re going to be on their phone, they want as much information as they can possibly get. So what we really try and do at Wounds Canada is translate that information, the important information that they need to know about how to treat these types of things, or manage them or assess them, and deliver that in a method that they can more easily and quickly understand. So we have a lot of handouts that are extremely, extremely useful for individuals to refer to. And like I said, they can even print them and take them with them if that’s something that they choose to do. And there’s reference cards, screening tools and product pickers for healthcare professionals that they can utilize, as well. So it’s about promoting the items that you have, the tools, the resources that you have, and also knowing how these can be useful to a particular audience, which I think is really important. And one thing that came out, which, we had our fall national hybrid conference will last September and our next one, our 2024 National hybrid conferences coming up in October 17-19th 2024 in London, Ontario, was the amount of members or just attendees that would tell us how much use they got out of our publications and our resources. By publications, we also have a magazine and a journal studies and wonderful, wonderful information and articles in there from clinicians and researchers and practitioners. So it’s just a wealth of information. So we really have something for everyone. Whether you’re a healthcare professional, or whether you’re a patient or caregiver or a friend or family member. There’s really something for Everyone and we know that we know that it’s not just one particular audience that we’re looking at. And that’s not just one particular audience that we’re serving, we want to make sure that all of this information is out there for anyone who needs it.

Spencer Brooks 30:13

I love that. Thank you for sharing it Christina can’t believe that we’ve already answered, we’re getting closing in on the 30 minute mark, I think so I got to transition to some of the standard questions that I ask every single guest that comes on the show today. And the first question of those is just what’s one thing in digital that you’re working on right now that consumes a lot of your brain space? And what takeaways could you share with listeners who might encounter that same challenge?

Christina Locmelis 30:37

It would be developing the campaigns and looking at the resources that you have available to do so. And I consider, as a lot of individuals do, staff time is a resource. It’s not just you know, the financial resource, if you’re able to, you know, reach out to an external creative agency to help you develop a campaign or whether you’re not able to do that. You also need to look at the staff time that it takes to develop a campaign. And I think anyone out there in communications knows, you know, sometimes we say, or we get to someone saying to us, you know, oh, just throw it out social media posts about this, oh, just send an e-blast about this. But it’s the amount of work that goes into developing the images and the messaging and the strategy, everything that’s involved in that campaign, to do something right. To do it well takes time. And sometimes that means you can’t put out a campaign for everything, unless you have a huge number of staff at your disposal, which not a lot of nonprofits and organizations or charitable organizations have. So sometimes it’s really about knowing what you can take on and what you can’t. But that doesn’t mean that you need to if you have to make that tough decision to not proceed with a particular campaign and particular area, that doesn’t necessarily mean that you have to shelve it completely, just start taking those initial steps in building that awareness. And I think that that’s so important. Don’t think that you have to do it all in one campaign or one launch or in one attempt, you can really build that foundation for your campaign over time. If you know that you’re going to need interviews for your campaign, start doing a few of those, build upon that, if you know that you’re going to need some additional tools or connect some additional tools to this particular campaign, start identifying the ones that you have versus the ones that you don’t, if you determine that, oh, you know what our campaign is going to be something along these lines, we’re still working on the messaging, but a tool to promote skin assessments or skin health in this particular area would be helpful, start working on that. So don’t assume that you have to do everything all at once. Or you need to develop this entire campaign and execute it within a certain short timeframe. You can really build upon that. And I think that that’s something that a lot of nonprofits and charity organizations can do.

Spencer Brooks 33:14

That sounds like spoken from experience, there. Yeah. What is actually, yeah, in the work and realize, yeah, that’s, it’s such good advice. Christina, I wanted to also ask what are two or three resources that you regularly use to keep up on news and trends in your work?

Christina Locmelis 33:29

For me, again as a communications person, a lot of it is about connecting with other individuals, engaging and I find that some of the best information that I receive are from those that are in the healthcare communications area, it’s really an industry in itself. So search for those individuals in the areas that you want to share knowledge with, you want to share ideas with, you know, look them up on LinkedIn, or look at the organizations and see because the amount of information that they can share with you is so important and the amount of information that you can share with them, it’s just going to contribute to more knowledge sharing and learning. So, I would say check out those networking groups on LinkedIn, but also some other professional development organizations. So, one that I’m a part of that I see a lot of wonderful information from is IABC. So that’s the International Association of Business Communicators. They have more local chapters, but they’re also an international organization. And another one that’s been extremely helpful to me as well as the Centers for Strategic Communication Excellence. And that one is actually based in Australia, but they just have wonderful, wonderful strategy and insights for communications in general, not necessarily just healthcare communications, although IABC does actually have a special interest group for healthcare communication, so a little plug there, for those that may want to become an IABC member, but it’s a wonderful A platform for knowledge sharing like theory with your peers, and also for you to gain more understanding of what’s of what’s out there in the healthcare communications spectrum.

Spencer Brooks 35:10

Great resources, Christina. Yeah, thank you for sharing those all. As always, for listeners, I’ll make sure to get those in the show notes so that people can click through on the links if they want to go access those. And I only have one more question for you, Christina, which is just how can listeners get in touch with you if they’d like to learn more about your work?

Christina Locmelis 35:27

 Oh, of course, I’m always available by email. So, my email address is Christina.locmelis@woundscanada.ca. And of course, I’m available on LinkedIn as well, to discuss anything that anyone wants to about healthcare communications about Wounds Canada, anyone’s looking for more information or additional resources, I am always available to connect. And thank you so much. Thanks, sir, for the opportunity to do so. 

Spencer Brooks  35:54

Oh, you’re quite welcome, Christina, I can’t believe that we’re at time here. But it does wrap up our show today. So, for listeners, if you liked this episode, as always, please consider rating and reviewing the podcasts on Apple podcasts or whatever platform that you listen on, so that other folks can find great interviews like this. I also wanted to mention that this show is part of the thought leadership of Brooks Digital. We’re a web design, development and user experience agency, the only one in fact, for health nonprofit specifically. So, if you liked this podcast, feel free to check out our website. It’s Brooks.digital, and you can find more of our insights and learn about our work. But yeah, with all that said, Christina, this is a fantastic episode today. Thank you so much for sharing all of your wisdom and insights with listeners.

Christina Locmelis 36:39

Well, thank you so much for having me, Spencer, I listened to your podcast. I love it. I love that knowledge sharing opportunity. And thank you so much for having me on. I greatly appreciate it.

36:54

Thanks for listening to Health Nonprofit Digital Marketing. If you liked this episode, leave us a review on your favorite podcast platform. And don’t forget to check out the Brooks Digital website at www.Brooks.digital where you can find other resources like this podcast. Learn how we help nonprofits like yours and get in touch with our team. See you in the next episode.