Health Nonprofit Digital Marketing Podcast

Julia Campbell of J Campbell Social Marketing shares her advice on nonprofit storytelling in our digital age.

In this solo episode, Spencer discusses the various digital maturity models available today and outlines a digital marketing maturity framework for nonprofits.

Kimberly Warner of Unfixed Media Productions shares how she uses film to enable people with chronic illnesses to share their stories.

Nita Wilkinson of Green Hills Community shares a heartwarming story of a program connecting seniors with teens who volunteer to teach them technology.

In this solo episode, Spencer challenges the popular digital metrics of traffic and stickiness and explains how to find your “smoking gun” metrics instead.

Greg Harrell-Edge of CoachArt shares how he built a customized tech platform to match volunteers with kids and how an unexpected digital pivot during Covid is helping them scale nationally.

Kyle J Rose shares his journey starting in engineering, his advice for staying unbiased in partnerships, and how to navigate international relationships.

Jennifer Weaver of the Cholangiocarcinoma Foundation breaks down the successes of their recent Journey of Hope campaign, how to get more press coverage, and her favorite PR tips and tricks as an industry insider.

Pam Lowney of Fistula Foundation comes on the show to discuss what nonprofits get wrong about their messaging, the difference between head and heart messaging, and the messaging framework she used during their web redesign.

In this solo episode, Spencer unpacks what newly diagnosed people want from your website and how you can adapt your website to meet their unique needs.