We transform the digital efforts of health nonprofits by helping them better serve their patients.
Our typical client is a health nonprofit with an established digital presence that has become complex and difficult to use. Here’s what that looks like:
Your digital presence is a lifeline to people who are struggling with a disease, disorder, mental condition, or health issue. You’ve put a staggering amount of work into providing information, resources, and support to these patients, but it’s a lot for them to absorb. You know you have good information, but you’re not sure it’s connecting with the right people at the right time.
At the same time, you’re also speaking to a separate audience: healthcare professionals. You may need them to sign up for memberships, connect with your programs, or simply provide them with the latest available information. Should you have two separate sites? A section within your current site? Multiple email lists? It’s a lot to wrap your head around. Then there’s the community piece, support groups, research, advocacy…the list goes on.
Meanwhile, your digital platform is buckling under the weight. Content is hard to find. It’s not flexible enough to do what you want. Things don’t work. Staff members are frustrated and it’s your responsibility to provide them with the tools they need to do their job.
You believe in your mission and know you have the tools and information to help your constituents, you just don’t know how to orchestrate it all together to boost traffic, engagement, memberships, and subscribers…and, of course, make your staff happy.
We’ve worked with health nonprofits like yours before, and we understand your challenges. We know how to take you where you want to go, and what you need to do. We’d be thrilled to talk with you about it all, even if we don’t end up working together. Reach out and let’s chat.
The Health Nonprofit Digital Diagnostic
We start by benchmarking key metrics of your digital presence, then conduct a series of interviews to generate a concise set of insights and recommended areas of focus.
Patient-Focused User Experience & Content Strategy
We do the research to give you a fact-based view of your audience and map your Patient Journey to understand how your digital presence plays a role in the patient’s life. Using this as the backbone of our work together, we provide user experience and content strategy guidance to help you structure your site around what matters most to your visitors.
Digital Platform Implementation
Our team of open-source experts will use their design and development skills to build you a new platform—or optimize your existing one. This involves a range of possible services such as third-party integrations, multi-lingual support, accessibility, and mobile optimization.
Support & Training
We provide your staff training on how to use your new platform, as well as the support to keep it secure, online, and operational.
Currently, Brooks Digital does not offer the following services:
- Digital Ad/Google AdGrants Management
- Social Media Management
If, during the course of our work, we recommend that you look into the above areas, we would be happy to recommend you to one of our trusted partners.
“I have three bids from different firms that are apples and oranges. Your approach makes complete sense to me and eliminates the risk of heavy, untested investment.”
– Janice Boyle, Director of Development, Options Community Services
Interested in working with Brooks Digital?
Fill out the form below to get in touch with us. We look forward to hearing from you!