Discover how strategic digital communications, data-driven targeting, and compelling narratives converged to create a powerful movement that secured essential rights.
Health Nonprofit Digital Marketing Podcast
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues?
Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.
Connecting Across Generations for Nonprofit Success
How can nonprofits effectively communicate with diverse age groups? Nicole Mandarano of the Oregon Lions Sight & Hearing Foundation joins us to discuss bridging generational divides and crafting messages that resonate with multiple audiences.
Exploring Online Communities in Health: Insights from the Colorectal Cancer Alliance
In this episode, Spencer Brooks and Amy Ganderson delve into the topic of online communities in the health space.
Engaging, Converting, and Measuring Your Website User Experience
In this episode, Spencer discusses how to turn visitors into supporters, optimize your website, and track key metrics for success.
S2E4 – How to Organize Your Website Resources
In this episode, Spencer shows you how to reorganize your site content and navigation to encourage patients to browse other pages.
S2E3 – Seven Tips for Writing Helpful Content for Patients
In this episode, Spencer outlines seven tips for writing helpful content that will earn a visitor’s trust and encourage them to stick around.
S2E2 – Four SEO Strategies to Boost Patient Resource Traffic
In this episode, Spencer outlines four SEO strategies that nonprofits in the health space use to boost their search traffic.
S2E1 – Five Steps to a Better Patient User Experience
In this episode, Spencer outlines the overall strategy to create a better patient user experience. He examines the problem from the perspective of a new website visitor and the 5-step journey they might take from awareness to engagement with your organization.
024 – Three Reasons Your Site is Confusing
In this solo episode, Spencer outlines three (and a half) reasons your website has a poor user experience and specific steps you can take to improve it.
023 – Ditching Social Media with Jed Johnson of Wide Awake International
Jed Johnson of Wide Awake International shares why they made the decision to remove themselves entirely from social media.
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