In this solo episode, Spencer breaks down a pattern he sees repeatedly: organizations making expensive website decisions based on internal assumptions rather than user evidence.
Health Nonprofit Digital Marketing Podcast
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues?
Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.
Communicating Social Determinants of Health to Funders
In this episode, Spencer talks with Penny Aronson of the Community Free Clinic in Cabarrus County, NC, about how social determinants of health influence care delivery and challenge traditional marketing narratives.
The Future of Search Is Already Here and Nonprofits Need to Be Ready
In this solo episode, Spencer unpacks how tools like AI Overviews and Google’s AI Mode are reshaping search behavior and what nonprofit communicators should be doing to prepare.
The Power of Monthly Giving with Dana Snyder
In this episode, Spencer talks with Dana Snyder of Positive Equation to explore the transformative power of recurring donations for nonprofits.
Cutting Through the Jargon with a Simple Messaging Framework
In this solo episode, Spencer shares a practical three-part framework that helps organizations clearly communicate what they do and why it matters
Leading with Belonging and Bold Vision at the YMCA of Columbia Willamette
Spencer is joined by the new CEO of YMCA of Columbia-Willamette, Bess Goggins, who talks about how strategic communications support organizational change.
Should You Change How You Talk About Equity and Inclusion?
In this solo episode Spencer explores four common responses he’s seen from nonprofits navigating these new DEI executive orders.
Financial Sustainability for Health Nonprofits: Rethinking Earned Revenue
Stephanie Jacobs of Scale Collaborative talks about how nonprofits can shift their mindset around money, explore earned revenue strategies, and use storytelling to strengthen financial sustainability.
Navigating the New Normal: Decline in Nonprofit Web Traffic
In this episode, Spencer unpacks what it means when AI platforms start answering questions without sending users to your website.
Beyond “Making It Pretty”: Helping Non-Marcomm Leaders Work Smarter With Your Team
Spencer is joined by marketing consultant Teri Wade to explore how marcomm leaders can educate and collaborate more effectively with non-marcomm colleagues.
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