Helping VEDA Revitalize Their Digital Presence
Through a renewed investment in their digital presence, the Vestibular Disorders Association (VEDA) has managed to not only increase the longevity of their website but use it to strategically further their mission. In this case study, you’ll learn how a commitment to continuous website improvement helped this patient-focused nonprofit reap the benefits of their website.
Getting VEDA’s website above water
The Vestibular Disorders Association provides support to patients suffering from chronic dizziness, imbalance, vertigo, and other issues caused by inner ear and brain (vestibular) disorders. Their Drupal 7 website is a central hub for their organization, providing their constituents with access to information, research, qualified medical professionals, and support groups to help improve their quality of life.
When we first talked with VEDA, they were looking for help because their existing website partner was overbooked and unavailable to help them in the capacity they needed. In addition, they were struggling to manage the complexity of their Drupal website and workflow, which had many features including a CiviCRM integration, membership capabilities, forums, medical directories, and multiple types of fundraising campaigns.
Through the first part of our relationship, much of our work involved a steady cleanup of some of the major issues impacting their website, including a laundry list of bugs and performance problems that were slowing their staff down or preventing them from serving patients and professionals adequately.
Surviving a fundraising nightmare
As the end of the year approached, VEDA discovered they had been placed on an email blacklist. The impact of this was massive: around 30% of all their emails (including 1:1 communication between people such as the Executive Director and major donors) were simply not being delivered—with end-of-year giving just weeks away. If this email delivery problem persisted, VEDA would likely lose hundreds of thousands of dollars in donations that year.
Our team mobilized to help VEDA identify the underlying issues that caused the email blacklist, which ended up being a combination of a dirty email list and a number of technical issues with their CiviCRM email configuration. We then helped them implement a temporary email delivery system to ensure their EOY fundraising campaign could be delivered, and worked with them to implement a number of email deliverability best practices that resulted in them being removed from the blacklist a few months later. While fundraising saw a slight dip that year, they escaped from a crisis technology situation that would have otherwise crippled them.
A renewed focus on strategy
With VEDA’s digital platform above water, their focus has turned to an increased investment in their website and digital strategy to further the mission of their organization.
VEDA worked with us to implement landing pages to grow their email list using Google AdGrants, as well as a mobile refresh to give their phone and tablet-based visitors a better experience.
Going forward, VEDA is working to migrate to a new CRM integrated with an updated digital platform.
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