facebooktwitterlinkedinHave you ever hired someone to work on a website project and had them ask, “okay, so tell me what you want?” Isn't that a difficult question to answer? That's because when you hire someone to build you a website, you often don't know exactly...
Defining clear roles and responsibilities is an often-overlooked element of a successful website project. With complex and technical projects, such as those built on Drupal, the need becomes even greater when key stakeholders may not have a complete understanding of the details of the work being performed.
It’s no secret that budget (or lack of it) is one of the biggest challenges facing nonprofits during the website redesign process. In this article, we dive into practical strategies that you can use to fully optimize your website redesign budget so it delivers the most value for your dollar.
The lines between work and personal life are becoming increasingly blurred with smartphones and tablets constantly interrupting us with work-related emails, texts, and phone calls. Here’s why Brooks Digital is on a mission to create an environment that helps protect your work-life boundaries so you can live an intentional, fulfilling life.
Your nonprofit’s culture is shaping the results of your digital efforts—for better or worse. In this post, you will learn the four types of nonprofit cultures and how they multiply (or stifle) the results of your website, email, and social media.
For nonprofits, there is often a central tension when it comes to building the right web presence. It’s the struggle between building a dream website—all of the features and functionality you could ever want for your organization—and the budget—actually being able to pay for all of that stuff.
Thank you for reading my email metrics article on NonprofitMarCommunity! While I could only share a couple of my favorites with you, here's a much larger list of 12 email metrics you can use in your organization. Feel free to reach out directly by emailing me at...
This guide isn’t aimed at making you feel bad or making your organization seem outdated or uncool for not being good at SEO. It’s about providing a foundation of knowledge—a collection of resources—that will take you from, “S-E-huh?” to navigating the world of Google SERPs (search engine results pages) with confidence.
This free guide was created exclusively for Nonprofit Marketing Guide readers. Is your nonprofit's website turning away important visitors? These 5 Google Analytics reports will help you quickly determine if you have a problem and pinpoint specific areas you may be...
Automating tedious, time-consuming, and repetitive tasks allows my to clear my plate and focus on more difficult and engaging work. Rather than going through my day checking off boxes, I get to spend my time creating, building, and problem solving. As a nonprofit, automation can save you both time and money.
Sometimes web developers or shops are unresponsive either in the middle of a big project or when you urgently need them to make a change or an update (not all developers, of course—ahem). And, again, unfortunately, nonprofits are often especially vulnerable in these situations.