Allow me to make a sweeping generalization for a moment. There are two types of nonprofits in today’s coronavirus world: Those who have invested in digital infrastructure and made it a core part of their organization. Those who have neglected (intentionally or...
This guide isn’t aimed at making you feel bad or making your organization seem outdated or uncool for not being good at SEO. It’s about providing a foundation of knowledge—a collection of resources—that will take you from, “S-E-huh?” to navigating the world of Google SERPs (search engine results pages) with confidence.
This free guide was created exclusively for Nonprofit Marketing Guide readers. Is your nonprofit's website turning away important visitors? These 5 Google Analytics reports will help you quickly determine if you have a problem and pinpoint specific areas you may be...
Automating tedious, time-consuming, and repetitive tasks allows my to clear my plate and focus on more difficult and engaging work. Rather than going through my day checking off boxes, I get to spend my time creating, building, and problem solving. As a nonprofit, automation can save you both time and money.
Sometimes web developers or shops are unresponsive either in the middle of a big project or when you urgently need them to make a change or an update (not all developers, of course—ahem). And, again, unfortunately, nonprofits are often especially vulnerable in these situations.
It’s time to embrace a modern and iterative process known as Growth-Driven Design (GDD). With the GDD approach, the monolithic process of the website redesign is broken down into discrete increments. It’s built on an agile/lean methodology where the entire website is treated as an evolving business asset, rather than a static thing.
The problem is that many nonprofits don’t take the time to identify these goals or bake them into the strategy of developing and updating their website. Rather than identifying key, strategic objectives for the site, they end up with goals like, “make it look pretty,” or, “make sure people can donate.” These are features—not goals. Big difference.
People are at the heart of every technology project. And ultimately, the mindsets and attitudes of the people involved in a technology project determine whether it succeeds with flying colors, or descends into the hellzone. Let’s discuss some of the ways that your organization can shift their thinking and their approach to website projects in order to maximize its chances of success.
A few years ago I was in a serious battle with overwhelm at work. I was constantly feeling stressed about all the different projects that needed to be moved forward. While my inbox tugged me in five different directions, I had this ever-present feeling of guilt about the things I knew I really should be doing, but kept putting off. So I set out to find the root of the problem and learn how to get more of the right things done without my responsibilities having an iron grip over my mind 24/7.
Many nonprofit staff members complain about how much time they spend on their website. It’s a timesuck. Unfortunately, you can’t just stop managing your website. But, every hour spent updating and managing your website is an hour that you can’t spend working with constituents, raising funds, or planning events.
Stop me if you’ve heard this one before. You’re trolling through your organization’s database, trying to run a report that gives you a list of top donors or folks who haven’t given in a while or some other useful, obvious thing you’d want to pull out of your database. But things don’t seem quite right.