Defining clear roles and responsibilities is an often-overlooked element of a successful website project. With complex and technical projects, such as those built on Drupal, the need becomes even greater when key stakeholders may not have a complete understanding of the details of the work being performed.
It’s time to embrace a modern and iterative process known as Growth-Driven Design (GDD). With the GDD approach, the monolithic process of the website redesign is broken down into discrete increments. It’s built on an agile/lean methodology where the entire website is treated as an evolving business asset, rather than a static thing.
The problem is that many nonprofits don’t take the time to identify these goals or bake them into the strategy of developing and updating their website. Rather than identifying key, strategic objectives for the site, they end up with goals like, “make it look pretty,” or, “make sure people can donate.” These are features—not goals. Big difference.
People are at the heart of every technology project. And ultimately, the mindsets and attitudes of the people involved in a technology project determine whether it succeeds with flying colors, or descends into the hellzone. Let’s discuss some of the ways that your organization can shift their thinking and their approach to website projects in order to maximize its chances of success.
A few years ago I was in a serious battle with overwhelm at work. I was constantly feeling stressed about all the different projects that needed to be moved forward. While my inbox tugged me in five different directions, I had this ever-present feeling of guilt about the things I knew I really should be doing, but kept putting off. So I set out to find the root of the problem and learn how to get more of the right things done without my responsibilities having an iron grip over my mind 24/7.
Many nonprofit staff members complain about how much time they spend on their website. It’s a timesuck. Unfortunately, you can’t just stop managing your website. But, every hour spent updating and managing your website is an hour that you can’t spend working with constituents, raising funds, or planning events.
Stop me if you’ve heard this one before. You’re trolling through your organization’s database, trying to run a report that gives you a list of top donors or folks who haven’t given in a while or some other useful, obvious thing you’d want to pull out of your database. But things don’t seem quite right.
When most nonprofits start trying to use their data as a decision-making tool, no one warns them about its dark side. In reality, there are metrics that will actually lead you astray and waste your time if you focus on them. Let’s talk about why data might actually be hurting your nonprofit instead of helping it.
Sometimes, you can’t use your data because your software lacks a feature or tool you need. Waiting for a consultant or someone in IT to run the report manually isn’t a great long-term solution, either. So in the spirit of self-serve data, here are nine different tools you can use to interact with your own data without any outside help.
Let’s discuss how your organization can get past confusion about data and start using it as a tool to generate continuous improvement in your cause marketing.
Little things like colors, words, and design can make all the difference. And your organization can adopt the same testing principles and strategies that the Obama team used to generate huge amounts of email sign-ups, event registrations, and online donations.