When The diaTribe Foundation (TdF) approached us, they didn't have a dedicated web presence despite being formed over two years prior. While they had a small section on the website of their main initiative, the diaTribe.org publication, there was a growing concern that TdF's lack of a dedicated website would hinder their growth opportunities. Would a donor looking to write a 6 or 7-figure check seriously consider TdF as a recipient if other non-profits had engaging websites demonstrating their work while TdF had nothing?
When diaTribe first began discussing a new website with us, they were transitioning away from an issue-based format. Instead, they wanted to publish content on a regular basis throughout the week, sending out a bi-weekly digest to recap the highlights of the last two weeks. This new format supported their mission of helping people make sense of diabetes by delivering readers more timely, relevant information.